GUANGZHOU Event report

The new consumer: How values and behaviors and reshaping the retail industry

On May 13, 2026, CCI FRANCE CHINE and the Hong Kong Chamber of Commerce in Guangdong co-hosted a timely session in Guangzhou on how shifting consumer values and behaviors are reshaping retail. The event was held at Taikoo Li Julong Wan.

The session was moderated by Mr. Kin-Fung Wong, CCIFC & HKCCGD Board Member from Kraemer Paris. The discussion brought together high-level experts from commercial real estate, new tea beverages, advertising, and F&B, including representatives from Kraemer Paris, Taikoo Li, Havas, Nayuki, and Hope & Sesame.

The discussion focused on key consumer trends: consumers now prioritize experience and emotion over function, with shopping increasingly becoming a social activity centered around gathering with friends. Brands must innovate continuously and embed themselves into consumers