SHANGHAI Event report
Marketing with AI: From Trends to Tactical Execution
On April 15th, CCI FRANCE CHINE hosted a session with Custouch dedicated to the practical integration of AI into marketing operations.
As artificial intelligence continues to reshape the marketing landscape, the session focused on how companies can move beyond experimentation and translate AI into tangible business impact, especially in the fast-evolving Chinese market.
The agenda covered the following key topics:
• Identifying high-impact AI use cases that deliver measurable business value
• Enhancing marketing efficiency through AI-driven workflows
• Understanding how leading companies are deploying AI in China
The session provided practical and field-tested insights into how AI can become a real performance driver, from strategy to execution.
We would like to warmly thank Wang Dongjin, Chief Technology Officer at Custouch, for sharing his expertise and insights, as well as all participants for their active involvement.
