2021 L'Oréal “The More Diverse It Is, The Greater It Values”

Biodiversity protection program officially launched Ally with ecosystem to support COP15 and lead innovation in popularization of biodiversity

Shanghai, 27th July 2021 - L'Oréal China, together with Shanghai Natural History Museum and Shanghai Jing'an District Association for Science and Technology, co-organized a theme event named “Diversity Planet- Night at the Museum”, officially launched 2021 “L'Oréal for the Future” annual program, aiming for biodiversity protection-- “The More Diverse It Is, The Greater It Values” (物以‘多’为贵) to support the 15th meeting of the Conference of the Parties to the Convention on Biological Diversity (COP15).

 

 

2021 “L'Oréal for the Future” annual program, aiming for biodiversity protection-- “The More Diverse It Is, The Greater It Values” launching ceremony

 

Ms. Xu Feng, Secretary of Shanghai Science and Technology Commission; Mr. Wang Hua, District Mayor of Jing’an District, Shanghai; Mr. Wang Xiaoming, Curator of Shanghai Science and Technology Museum (including Shanghai Natural History Museum and Shanghai Planetarium); Ms. Chen Li, Member of the Party Leadership Group of Shanghai Association for Science and Technology; Mr. Xu Guang, Chairman and Secretary of the China Environmental Protection Foundation; Mr. Fabrice Megarbane, President of L'Oréal North Asia Zone and Chief Executive Officer of L'Oréal China; Ms. Cindy, General Manager of Tmall beauty; Mr. Bai Tian, Marketing Director of Juhuasuan, Tmall, and the "Partners of Future" represented by industry experts, media and KOLs, witnessed the release of a series of new projects supported by L'Oréal China aiming for biodiversity conservation:

 

  • Cooperate with the China Environmental Protection Foundation to set up the "Special Fund for Biodiversity Conservation", to support COP 15-related biodiversity public science education and carry out biodiversity-related scientific research in specific habitats of China.
  • Release the "Insights on the Role of Youth for Biodiversity Protection 2021", providing insights on the real-life scenarios and the connection between Chinese youth and current biodiversity issues, extracting six profiles of biodiversity protection.
  • Nomination of six well-known KOLs in the areas of beauty, sports and health, science education, travel, etc. as "Partners of Future" and release the " Partners of Future" video.
  • Cooperate with Shanghai Natural History Museum in creating a large-scale immersive interactive game "What is A Diversity Planet", which combines with the actual scenery of Shanghai Natural History Museum and brings an educational, interesting and visualized experience to the public.
  • Partner with Shanghai Natural History Museum to co-establish a mobile platform called “MuseuM", where the public can see the details of rare animal specimens online, delivering the concept of "Respect Nature and Protect Wildlife" to the public.
  • L'Oréal Paris and the World Wildlife Fund and Shanghai Natural History Museum jointly launch the Asian Elephant Protection Project and create an Asian Elephant Protection Exhibition "Along the Lines of Elephants" at Shanghai Natural History Museum B1.
  • Cooperate with Tmall again to create the Juhuasuan “Super Group Day” on the theme of sustainability and co-launch a limited edition of "Biodiversity Beauty Box" containing star products of six major selected cosmetics brands of L’Oréal Luxe.

 

More species - better planet, see you tomorrow

Forests, coastal, marine, grassland, and freshwater ecosystems are disappearing and degrading. At present, 75% of the terrestrial and 66% of the aquatic environment have been destroyed. Around one million species are threatened with extinction. Human activities have led to the disappearance of 83% of wild mammals and half of the plants. Biodiversity is an urgent cross-cutting issue in the 2030 Agenda for Sustainable Development, indicating the necessity of global cooperation to protect the ecological environment on which mankind depends for survival and development. The upcoming COP 15 will discuss the Post-2020 Global Biodiversity Framework. As the host, China is willing to make a contribution to global biodiversity conservation and sustainable development based on its wisdom and strength.

 

Mr. Fabrice Megarbane, President of L'Oréal North Asia Zone and Chief Executive Officer of L'Oréal China, said: “The recent pandemic and various extreme weathers that frequently occurs around the world significantly affect human society and economic development. We witnessed the fragility of people’s lives, and the precious value of biodiversity for human development". He also emphasized the significance of biodiversity for L'Oréal: "We admire China's actions and leadership in biodiversity conservation, and we also see restoring biodiversity as an unprecedented opportunity and new momentum of innovation. We insist on preserving biodiversity along our value chain. As the largest beauty company in both China and the world, we take ‘Create the Beauty that Moves the World’ as our sense of purpose, fight against climate change, and strive to become a leader in China’s sustainable development, supporting China to become the engine of innovation for global sustainable development, and ultimately have a positive impact on the planet."

 

Mr. Fabrice Megarbane, President of L'Oréal North Asia Zone and Chief Executive Officer of L'Oréal China delivered the keynote speech

 

More actions - not only for the planet, but also for you and me

As a leading company in the beauty industry, most of L’Oréal’s raw materials are derived from renewable sources and are large of plant origin. L'Oréal uses approximately 1,600 raw materials from nearly 350 species of plants. In 2020, L'Oréal Group announced its new sustainability strategy "L'Oréal for the Future" and a series of visions for the year 2030. Among these, the following commitments were made regarding the conservation of biodiversity:

 

Lan Zhenzhen, Vice President of L'Oréal North Asia Zone and L'Oréal China, delivered a keynote speech

 

  • Commit to holding flat the total land occupancy vital to the sourcing of our ingredients by 2030 with comparison to 2019.
  • By 2030, 100% of the biobased ingredients for formulas and packaging materials will be traceable and will come from sustainable sources. None of them will be linked to deforestation.
  • By 2030, 100% of our industrial sites and all our operated facilities will have a positive impact on biodiversity.

 

Mr. Fabrice mentioned: "To fulfill our commitment, L'Oréal strives to respect biodiversity in all of our activities. From product design and packaging to raw material procurement, we have been unremittingly committed to providing consumers with more environmentally friendly choices."

 

Xu Yuqin, Sustainability Assistant Manager, L’Oréal China, delivered a keynote speech

 

As for the largest brand in L'Oréal Luxe, 99% of the roses used in Lancôme's skincare and makeup are organic, which are grown and purchased sustainably. Yves Saint Laurent Beauty has created a pioneering project combining cultivation and plant research - Ourika Community Gardens. Also, L'Oréal has purchased sustainable active ingredients "Ganoderma Extract" and "Imperial Peony Oil Extract" from the Chinese local supplier Layn since long ago, and they’ve been used in various star products such as Yuesai White Peony Collection and OAP Peony Collection. In addition, the carbon fiber and wood fiber packaging materials used by L'Oréal China are all FSC certified.

 

Dr. Gao Yu, General Manager of Advanced Research & Open Innovation, L'Oréal China

delivered a keynote speech

 

More people - become “Partners of Future”, take actions today for a better tomorrow

As a key market for L'Oréal to implement sustainable development, L'Oréal China has made many innovative practices. In 2020, L'Oréal China announced the concept of "Partners of Future" for the first time: “managing today while thinking of the future,” “empowering every key role in sustainability,” and “accelerating the way to a better future”. This year, based on the theme of "The More Diverse It Is, The Greater It Values", L'Oréal China is calling on “Partners of Future” to work together, they are "Professional Partners" represented by governments and institutions, the "Innovative Partners" represented by the media and KOLs, as well as the “Doer Partners” represented by L'Oréal’s employees and consumers. L'Oréal aims to unite and empower these different communities and groups to form our “Partners of Future”, who can lead more people to be aware of and act for nature.

 

  • Unite Professional Institutions and Business Partners to Leverage the Power

L'Oréal China and the China Environmental Protection Foundation co-established the "Special Fund for Biodiversity Conservation" to support COP 15-related biodiversity public science education and carry out biodiversity-related scientific research in specific habitats of China. Mr. Xu Guang, Chairman of the China Environmental Protection Foundation, emphasized: “As an important part of economic and social development, the active participation and guidance of enterprises play a key role in protecting biodiversity. Through enterprises, we can drive more consumers and the public to understand and participate in biodiversity protection activities. We encourage more companies to make commitments to social responsibility and jointly contribute to a brighter future of our home planet."