2021 L'Oréal “The More Diverse It Is, The Greater It Values”
Biodiversity protection program officially launched Ally with ecosystem to support COP15 and lead innovation in popularization of biodiversity
Shanghai, 27th July 2021 - L'Oréal China, together with Shanghai Natural History Museum and Shanghai Jing'an District Association for Science and Technology, co-organized a theme event named “Diversity Planet- Night at the Museum”, officially launched 2021 “L'Oréal for the Future” annual program, aiming for biodiversity protection-- “The More Diverse It Is, The Greater It Values” (物以‘多’为贵) to support the 15th meeting of the Conference of the Parties to the Convention on Biological Diversity (COP15).
2021 “L'Oréal for the Future” annual program, aiming for biodiversity protection-- “The More Diverse It Is, The Greater It Values” launching ceremony
Ms. Xu Feng, Secretary of Shanghai Science and Technology Commission; Mr. Wang Hua, District Mayor of Jing’an District, Shanghai; Mr. Wang Xiaoming, Curator of Shanghai Science and Technology Museum (including Shanghai Natural History Museum and Shanghai Planetarium); Ms. Chen Li, Member of the Party Leadership Group of Shanghai Association for Science and Technology; Mr. Xu Guang, Chairman and Secretary of the China Environmental Protection Foundation; Mr. Fabrice Megarbane, President of L'Oréal North Asia Zone and Chief Executive Officer of L'Oréal China; Ms. Cindy, General Manager of Tmall beauty; Mr. Bai Tian, Marketing Director of Juhuasuan, Tmall, and the "Partners of Future" represented by industry experts, media and KOLs, witnessed the release of a series of new projects supported by L'Oréal China aiming for biodiversity conservation:
- Cooperate with the China Environmental Protection Foundation to set up the "Special Fund for Biodiversity Conservation", to support COP 15-related biodiversity public science education and carry out biodiversity-related scientific research in specific habitats of China.
- Release the "Insights on the Role of Youth for Biodiversity Protection 2021", providing insights on the real-life scenarios and the connection between Chinese youth and current biodiversity issues, extracting six profiles of biodiversity protection.
- Nomination of six well-known KOLs in the areas of beauty, sports and health, science education, travel, etc. as "Partners of Future" and release the " Partners of Future" video.
- Cooperate with Shanghai Natural History Museum in creating a large-scale immersive interactive game "What is A Diversity Planet", which combines with the actual scenery of Shanghai Natural History Museum and brings an educational, interesting and visualized experience to the public.
- Partner with Shanghai Natural History Museum to co-establish a mobile platform called “MuseuM", where the public can see the details of rare animal specimens online, delivering the concept of "Respect Nature and Protect Wildlife" to the public.
- L'Oréal Paris and the World Wildlife Fund and Shanghai Natural History Museum jointly launch the Asian Elephant Protection Project and create an Asian Elephant Protection Exhibition "Along the Lines of Elephants" at Shanghai Natural History Museum B1.
- Cooperate with Tmall again to create the Juhuasuan “Super Group Day” on the theme of sustainability and co-launch a limited edition of "Biodiversity Beauty Box" containing star products of six major selected cosmetics brands of L’Oréal Luxe.
More species - better planet, see you tomorrow
Forests, coastal, marine, grassland, and freshwater ecosystems are disappearing and degrading. At present, 75% of the terrestrial and 66% of the aquatic environment have been destroyed. Around one million species are threatened with extinction. Human activities have led to the disappearance of 83% of wild mammals and half of the plants. Biodiversity is an urgent cross-cutting issue in the 2030 Agenda for Sustainable Development, indicating the necessity of global cooperation to protect the ecological environment on which mankind depends for survival and development. The upcoming COP 15 will discuss the Post-2020 Global Biodiversity Framework. As the host, China is willing to make a contribution to global biodiversity conservation and sustainable development based on its wisdom and strength.
Mr. Fabrice Megarbane, President of L'Oréal North Asia Zone and Chief Executive Officer of L'Oréal China, said: “The recent pandemic and various extreme weathers that frequently occurs around the world significantly affect human society and economic development. We witnessed the fragility of people’s lives, and the precious value of biodiversity for human development". He also emphasized the significance of biodiversity for L'Oréal: "We admire China's actions and leadership in biodiversity conservation, and we also see restoring biodiversity as an unprecedented opportunity and new momentum of innovation. We insist on preserving biodiversity along our value chain. As the largest beauty company in both China and the world, we take ‘Create the Beauty that Moves the World’ as our sense of purpose, fight against climate change, and strive to become a leader in China’s sustainable development, supporting China to become the engine of innovation for global sustainable development, and ultimately have a positive impact on the planet."
Mr. Fabrice Megarbane, President of L'Oréal North Asia Zone and Chief Executive Officer of L'Oréal China delivered the keynote speech
More actions - not only for the planet, but also for you and me
As a leading company in the beauty industry, most of L’Oréal’s raw materials are derived from renewable sources and are large of plant origin. L'Oréal uses approximately 1,600 raw materials from nearly 350 species of plants. In 2020, L'Oréal Group announced its new sustainability strategy "L'Oréal for the Future" and a series of visions for the year 2030. Among these, the following commitments were made regarding the conservation of biodiversity:
Lan Zhenzhen, Vice President of L'Oréal North Asia Zone and L'Oréal China, delivered a keynote speech
- Commit to holding flat the total land occupancy vital to the sourcing of our ingredients by 2030 with comparison to 2019.
- By 2030, 100% of the biobased ingredients for formulas and packaging materials will be traceable and will come from sustainable sources. None of them will be linked to deforestation.
- By 2030, 100% of our industrial sites and all our operated facilities will have a positive impact on biodiversity.
Mr. Fabrice mentioned: "To fulfill our commitment, L'Oréal strives to respect biodiversity in all of our activities. From product design and packaging to raw material procurement, we have been unremittingly committed to providing consumers with more environmentally friendly choices."
Xu Yuqin, Sustainability Assistant Manager, L’Oréal China, delivered a keynote speech
As for the largest brand in L'Oréal Luxe, 99% of the roses used in Lancôme's skincare and makeup are organic, which are grown and purchased sustainably. Yves Saint Laurent Beauty has created a pioneering project combining cultivation and plant research - Ourika Community Gardens. Also, L'Oréal has purchased sustainable active ingredients "Ganoderma Extract" and "Imperial Peony Oil Extract" from the Chinese local supplier Layn since long ago, and they’ve been used in various star products such as Yuesai White Peony Collection and OAP Peony Collection. In addition, the carbon fiber and wood fiber packaging materials used by L'Oréal China are all FSC certified.
Dr. Gao Yu, General Manager of Advanced Research & Open Innovation, L'Oréal China
delivered a keynote speech
More people - become “Partners of Future”, take actions today for a better tomorrow
As a key market for L'Oréal to implement sustainable development, L'Oréal China has made many innovative practices. In 2020, L'Oréal China announced the concept of "Partners of Future" for the first time: “managing today while thinking of the future,” “empowering every key role in sustainability,” and “accelerating the way to a better future”. This year, based on the theme of "The More Diverse It Is, The Greater It Values", L'Oréal China is calling on “Partners of Future” to work together, they are "Professional Partners" represented by governments and institutions, the "Innovative Partners" represented by the media and KOLs, as well as the “Doer Partners” represented by L'Oréal’s employees and consumers. L'Oréal aims to unite and empower these different communities and groups to form our “Partners of Future”, who can lead more people to be aware of and act for nature.
- Unite Professional Institutions and Business Partners to Leverage the Power
L'Oréal China and the China Environmental Protection Foundation co-established the "Special Fund for Biodiversity Conservation" to support COP 15-related biodiversity public science education and carry out biodiversity-related scientific research in specific habitats of China. Mr. Xu Guang, Chairman of the China Environmental Protection Foundation, emphasized: “As an important part of economic and social development, the active participation and guidance of enterprises play a key role in protecting biodiversity. Through enterprises, we can drive more consumers and the public to understand and participate in biodiversity protection activities. We encourage more companies to make commitments to social responsibility and jointly contribute to a brighter future of our home planet."
L'Oréal China and the China Environmental Protection Foundation co-established the "Special Fund for Biodiversity Conservation". Also, L’Oréal Paris has cooperated with WWF and Shanghai Natural History Museum on the Asian Elephant Protection Project
- Ally with Innovation Partners and Lead the Trend of Biodiversity
Following “2020 China Youth's Concept of Tomorrow Report”, L’Oréal China collaborated with BottleDream again to release "Insights on the Role of Youth for Biodiversity Protection 2021", which has surveyed a huge number of 2021 young people. Through workshops and interviews, the report provided insights on the real-life scenarios and the connection between Chinese youth and current biodiversity issues, extracting six profiles of biodiversity protection. It also stated certain important principles aiming to inspire the youth to participate in biodiversity conservation and explored how protecting biodiversity becomes a part of daily life for young people.
Bottledream founder A Cai shares "Insights on the Role of Youth for Biodiversity Protection 2021"
Meanwhile, L’Oréal China nominated six well-known KOLs covering various fields including beauty, sports and health, science education, and travel as 2021 "Partners of Future". The company also released the first promotional video of "Partners of Future". By sharing the KOLs’ actions and insistent belief, as well as introducing the promotional video, the "Partners of Future” conveyed the power of firm belief in protecting the earth to the public. L’Oréal China hopes that the team of "Partners of Future" will get bigger and continue to make contributions to our home planet.
L’Oréal China nominated six well-known KOLs covering various fields including beauty, sports and health, science education, and travel as 2021 "Partners of Future"
- Call for Public Participation and Accelerate Changing Tomorrow
It’s the duty of every enterprise to educate the public about biodiversity and call on more people, especially the young generation, to join the action of protecting biodiversity. Thus, L’Oréal China, together with Shanghai Natural History Museum, holds the "What is A Diversity Planet" large immersive interactive game, which combines with the actual scenery of Shanghai Natural History Museum and brings an educational, interesting and visualized experience to the public. In the specific game process, the public incarnates animals and embarks on a journey. Under the guidance of a mobile app, players go to different areas of the museum and complete relevant tasks, such as finding an animal character and listening to the animal sound by certain devices, etc. Through the online and offline combination, the public can explore species habitats, food chains and other knowledge, understand the future path of biodiversity, and promote popular science education and dissemination of the concept of ecological sustainability. The Game will stay in Shanghai Natureal Histroy Museum for one month during summer school holiday starting from 27th July.
"What is A Diversity Planet" large immersive interactive game creators introduced the creation process
Wang Xiaoming, Curator of Shanghai Science and Technology Museum (including Shanghai Natural History Museum and Shanghai Planetarium) said: "We are very honor to cooperate with L’Oréal China for the first time under the theme of biodiversity public education, which creates an unprecedented opportunity to provide a great crossover model for the industry in promoting the popularization of biodiversity. The cross border approach of science, art and technology is used to reconstruct an engaging and immersive educational experience. Through the use of relevant popular science, people are empowered to actively participate in the protection of global biodiversity, contributing their energy and enthusiasm to the establishment of a vibrant and self-sustaining global biodiversity system, and to the building of a better vision of the community of human destiny.”
Wang Xiaoming, Curator of Shanghai Science and Technology Museum (including Shanghai Natural History Museum and Shanghai Planetarium) delivered a keynote speech
At the same time, L’Oréal China has also helped Shanghai Natural History Museum create a mobile platform - "MuseuM", which enables the public to enjoy the beauty of the details on rare animal specimens online and deliver the concept of "Respect Nature and Protect Wildlife" to the public. L’Oréal Paris, as the largest brand of L’Oréal, has also cooperated with WWF and Shanghai Natural History Museum on the Asian Elephant Protection Project and educated the public about Asian elephant knowledges. From August 10th to September 15th, the Exhibition "Along the Lines of Elephants" will be held at Shanghai Natural History Museum B1.
Meng Yingqi, business director of L’Oréal Paris, delivered a keynote speech
Aligned with the concept of "Consumption for Good", L’Oréal China collaborated with Alibaba for the second consecutive year to create the Juhuasuan “Super Group Day” on the theme of sustainability. From July 19th, together with three main departments within L’Oréal and 12 brands 15 retail stores in China, to call on consumers for green consumption on the "Super Group Day" platform. L’Oréal China also launched a limited edition of "Biodiversity Beauty Box" containing star products of six major selected cosmetics brands, encouraging the public to consume sustainably and truly demonstrating the benign ecological cycle of "Consumption for Good".
