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ALL becomes Principal Partner Paris Saint-Germain Football Club

Accor and Paris Saint-Germain announce they have signed a global multi-year partnership agreement. ALL ( Accor Live Limitless), Accor’s new lifestyle loyalty platform, will become the Principal Partner and official jersey sponsor of the club starting from the 2019/2020 season. The partnership will bring together a global, pioneering leader in the hospitality industry with the world’s fastest-growing football club; Accor’s 265 million guests join the 395 million fans who follow the club and its players on social media worldwide. Through this tie-up, both brands will be able to offer sports fans throughout the world innovative initiatives to drive engagement. ALL will offer a loyalty experience integrating rewards, services, and experiences across Accor’s entire ecosystem. Full details of the partnership are revealed by Nasser Al Khelaifi, Chairman and CEO of Paris Saint-Germain, and Sébastien Bazin, Chairman and CEO of Accor Group on Friday 22 February 2019 at 6 pm at the Parc des Princes in Paris.

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