MARKETING WITH AI: FROM TRENDS TO TACTICAL EXECUTION
Event language(s)
English
INTRODUCTION
As artificial intelligence continues to reshape the marketing landscape, companies are moving beyond experimentation and facing a critical challenge: how to translate AI into tangible business impact.
While generative AI and autonomous agents are unlocking new levels of efficiency and creativity, many organisations still struggle to move from tools to results:
- pressure to deliver measurable ROI
- optimise costs
- empower lean teams
For multinational companies operating in China, this transformation is even more complex, requiring alignment with a fast-evolving local ecosystem and strict regulatory frameworks.
AGENDA
In this session, Custouch’s CTO will share practical and field-tested insights into how leading companies are successfully integrating AI into their marketing operations. From strategy to execution, this session will provide a clear roadmap to turn AI into a real performance driver.
You will:
- Identify high-impact AI use cases that deliver measurable business value
- Learn how to enhance marketing efficiency through AI-driven workflows
- Gain insights into how leading companies are deploying AI in China
SPEAKER
Wang Dongjin
Chief Technology Officer
Custouch
With over a decade of experience in Silicon Valley, Dongjin is a seasoned SaaS architect and a recognized leader in digital transformation. Coming from a strong technical background, he serves as a bridge between the technical and business worlds, translating complex engineering concepts into strategic outcomes.
He has held key roles at global technology companies such as LinkedIn and Salesforce, where he led major platformization initiatives and shaped developer ecosystem strategies.
Dongjin brings deep, hands-on expertise in enterprise AI applications and simplifying complex B2B systems. He has successfully guided multiple multinational organizations through large-scale transformations—modernizing legacy architectures into next-generation intelligent platforms.
Dongjin holds a Bachelor’s degree in Computer Science from the University of Illinois at Urbana Champaign (UIUC).
Event Details
Fees
Free for CCI FRANCE CHINE members
500 RMB for non-members
To register scan the QR Code or Click Here
Event Location
