How martech evolutions empower B2B companies to grow sustainably？
Introduction
In today's B2B landscape, marketing plays a crucial role beyond merely bridging the gap between clients and brands. Factors such as increased traffic acquisition costs, the need for effective Account-Based Marketing (ABM) collaborations, and seamless inter-departmental communication are essential for delivering a smooth and efficient customer journey that not only offers an exceptional experience but also drives the sales pipeline.
The rapid advancement of AI and business automation tools has led to a fundamental shift in the way we engage, interact, and communicate with our clients. These digital technologies are also redefining the workflows that enable companies to better understand and support their clients.
In the dawn of a new marketing era characterized by generative AI and hyper-automation, how can marketers more effectively empower companies’ grow?
Keynotes
- Automate to elevate: unleashing the power of marketing technology for B2B company growth- Custouch
2. How traditional B2B companies leverage marketing technology? - Arkema
AGENDA
18:30 – 19:00 Register
19:00 – 20:10 Conference:
1. Automate to elevate: unleashing the power of marketing technology for B2B company growth- Custouch
2. How traditional B2B companies leverage marketing technology? - Arkema
20:10 – 21:00 Networking cocktail
Speakers
QIU Minzhi
CEO & Founder
Custouch
Minzhi is the founder and CEO of Custouch. He holds an MBA degree (with honor) from University of Minnesota. Before starting Custouch, he worked as an analyst specialized in marketing automation industry at Lake Street Capital Markets.
Daria Gong
Director of Corporate Communications and Marketing
Arkema Greater China
Experiencing the different responsibilities in Arkema – a French company in specialty materials since Jan. 2005, Before Arkema, she had worked in Shanghai Metals and Minerals Import and Export Corporation as Sales Manager for 7 years. She accumulated solid experience through cross-border functions in corporate communication, brand and marketing communication, digital for business. She holds Master Degree of Administration of Enterprise from IAE University of Nantes, France.
Registration
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Event Location
