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SHANGHAI Event report

MNC China Outlook Report - Insights from KPMG

Photos from the CCI France Chine conference on the KPMG MNC China Outlook Report with Mark Harrison in Shanghai on January 13, 2026.

On January 13, 2026, CCI FRANCE CHINE had the pleasure of hosting a conference featuring Mark Harrison, Partner and Co-head of Multinational Clients at KPMG China, who shared key insights from KPMG's inaugural "MNC China Outlook Report".

Based on a survey of 137 China-based executives from multinational companies (MNCs), the report provides a comprehensive overview of how international firms are navigating an increasingly complex and competitive market. Against the backdrop of deepening localization, intensifying competition, and rapid digitalization, the study sheds light on current sentiment and medium-term strategic adjustments among MNCs in China.

Key Takeaways from the Report During the session, Mark Harrison highlighted several important findings:

  • Short-term caution, long-term commitment: While many MNCs remain cautious in the near term due to global uncertainties, their long-term commitment to the Chinese market remains strong.
  • Relative optimism toward China: Respondents expressed a more positive outlook for the Chinese economy compared to the global economic environment.
  • Sustained investment momentum: A majority of surveyed MNCs maintained or increased their investment in Mainland China in 2025, with nearly all continuing to invest despite market challenges.

Strategic Shifts and Operational Adjustments The presentation also explored how multinational companies are adapting their strategies to remain competitive, including:

  • Growth and revenue outlooks in the short and medium term, differentiated by sector and headquarters location.
  • Investment trends and evolving operational models reflecting stronger localization, supply chain adjustments, and digital transformation.
  • The growing role of technology, data, and AI in supporting decision-making and operational efficiency.

Engaging Discussion and Q&A The session concluded with an open Q&A, allowing participants to engage directly with Mark Harrison on topics ranging from investment confidence and regulatory considerations to sector-specific opportunities.

This event provided valuable perspectives for multinational companies seeking to better understand China's evolving business landscape, reaffirming the market's strategic importance for long-term growth. We thank Mark Harrison and all participants for this highly informative session.

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