How to operate WeChat official accounts? Schedule: 9:00-11:00 am, May 28th 13:00-16:00 pm, May 28th Syllabus Lesson 1: Why we should use WeChat official accounts? - WeChat official account is a necessary tool for marketing.
- Successful cases of WeChat official accounts.
Lesson 2: Be aware of the pitfalls - First rule of the WeChat official platforms: don’t get into trouble.
- Legal copy of images and fonts.
- Taboos for WeChat official accounts.
- Don’t break the law when advertising.
Lesson 3: Strategies for WeChat official accounts - Six types of WeChat official accounts
- Strategic thinking of WeChat official accounts
- Service account or subscription account?
- How to position a WeChat official account?
- Long term planning for corporate branding.
Lesson 4: Completeness: what is a good article? - The evaluation criterion for a WeChat official account.
- A good article should be easily read.
- A goof article should look nice.
- 3 keys points of a good article.
- Meet the right values of the society.
- Two things we should avoid.
- What kind of articles people like?
Lesson 5 How to write a popular article? - Planning before writing.
- Tactics for planning an article.
- Find your target audience.
- Provide values in the article.
- Think strategically: thinking on top of the industry.
- You are the expert: Being expert has a unique advantage.
- Visual appearance: Image and short videos.
- Practice: How to write a good planning.
Session 6: Follow the hotspot - Be aware of the taboos when follow the hotspot.
- Timeliness of the hotspot.
- Be creative
- How to pick the right hotspot and add content?
- Build a “Hotspot Calendar”
- Practice: How to catch a hotspot?
Session 7: Promotion and attract fans - Online activities skills
- Offline activities skills
- “Ask them to follow” and “Activity registration”
- 6 Skills to arouse readers’ involvement.
- 3 Ways to ask them Take Action
- Enough bonus to attract fans.
- Skills for poster design.
Session 8: Analyze the data - What does the data mean?
- How to read the data?
- How to adjust the strategy by analyzing the data?
- How to use the list of WeChat official accounts?
- Practice: How to write a comprehensive WeChat data analysis report?
Session 9: Successful cases of different industries - B2B industry: Manufacturing
- B2B industry: Technical companies
- B2B industry: Consulting and service
- B2B industry: NGO and cultural industry
- B2B industry: Finance
- B2C industry: Medical and health industry
- B2C industry: Education
- B2C industry: Food and restaurant
- B2C industry: FMCG
- B2C industry: Travel industry.
How to write WeChat articles? Schedule: 9:00-11:00 am, May 29th 13:00-16:00 pm, May 29th Syllabus Lesson 1: Different types of articles - Corporate News
- Product introductions (popular science)
- Service Promotion(advertising)
- Successful cases
- Show opinions
- Invitation letter
- Online activities
Lesson 2: How to write syllabus - Don’t be afraid to write
- The first rule of an article is to tell a story
- Some tips: How long a paragraph should be?
- Syllabus is very helpful in writing articles.
Lesson 3: How to write a 100,000+ article - The title decides whether the article will be read.
- A good title must send a message.
- The difference between a good and a bad article.
- 10 formula of a good title.
- Practice: How to write a good title.
Session 4: How to write “Soft articles” - ABCDEs to write a good article (Story)
- 3 Frameworks (for techniques and products)
- Find a witness (for product advertising)
- Write parallel stories (for company news)
- Revise your article again and again
Session 5: 5 Formula to increase the reading rate - A good start and a brilliant ending
- First impression is important
- Formula 1: Catch the hotspot
- Formula 2: I have a friend
- Formula 3: Something happened recently
- Formula 4: Find the abstract
- Formula 5: Speak out the core value
- The beginning method which don’t recommend
Session 6: 5 ways of ending - Suspense and twist
- Coherent with the beginning
- Call for actions
- Reiterate the main idea
- Bring out the theme
Session 7: 8 ways to fill your articles - Highlight the theme
- Write details of the product
- Find proof for each argument
- Data is the best story
- Customer feedbacks and expert endorsement
- Use tables to show expertise
- Insert images to send a message
- How to use video in an article?
Session 8: 10 tips to increase the readability - Composing is important.
- Tip 1: Set a visual design beforehand
- Tip 2: Uniform the color
- Tip 3: Beautiful subtitles
- Tip 4: Break the article into paragraphs
- Tip 5: Use golden sentences
- Tip 6: An image+ a golden sentence = a good article
- Tip 7: How to compose the beginning?
- Tip 8: How to compose the end?
- Tip 9: Design beautiful images
- Tip 10: Uniform the style
Session 9: Tools which will be helpful - Use Xiumi for composing
- Use New Media Keeper to save time
- How to use the photo gallery?
Please contact sc-hr@ccifc.org to register for this training. |