Travelling under the new “norms” - opportunities for prestige brands

Due to the impact of global pandemics, outbound travelling has been restricted for Chinese consumers, and travel retail has witnessed a booming development in Hainan and recently Macau. It is critical for prestige brands to understand the post-Covid shopping behaviors of affluent Chinese travellers as well as how to approach and engage with them, and identify the new growth opportunities with travel retail and beyond.

Through a Webinar, join us with Trip.com and Fabernovel to learn about Chinese travellers’ demographics and behaviors, and the two speakers’ outlook of opportunities for prestige brands.

• Keypoint discussion
  • Key demographics of affluent outbound travelers
    • What are their travel patterns now
    • What’s new and has been changed since the pandemic
  • 2 alternatives for outbound travelling
    • Positioning of Hainan
    • Positioning of Macau
  • How can brands seize the opportunities to engage these people when travelling
  • Travel retail beyond sales: opportunities for brand building and acquisition

SPEAKERS

Samsom Chai

Marketing Dept. Director, Trip.com Group

Samson Chai is the Digital Marketing Director of Trip.com Group, leading its global marketing team. During the last 7 years, he has contributed to connecting international Ad clients with Trip.com group-level marketing resources across Business Units, mainly supervising flight, hotel, entertainment, retail industries, etc.

Xiaolei Gu

Innovation Director, Fabernovel Asia

Xiaolei Gu is the Innovation Director of Fabernovel Asia. As an expert in Chinese consumers, new retail, e-commerce, and social media channels for luxury and beauty retail industries, she has run 40+ projects ranging from digital transformation, strategic advisory, consulting, and change management. Xiaolei led Fabernovel’s China-centric publications focusing on the global Chinese consumers including Chinese overseas residents and Chinese Generation Z.

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INSCRIPTION

Free, reserved to CCI FRANCE CHINE members

Please scan or hold on the QR code to register