Round-Table | Brand Activism: Why do Brands Need to Take a Stand?

Consumers are increasingly interested in understanding the ‘who’, ‘why’ and ‘how’ behind the brands they are buying and they judge brands by what they believe in, stand for, and do in the world. Companies are responding to those changing consumer expectations by turning their attention to their brand purpose.

Almost everyone is talking about Corporate Social Responsibility. By standing up for environmental and social issues, luxury brands even move from Brand Purpose to Brand Activism. But some recent examples show that this strategy can backfire. The huge potential comes with a big risk of damaging a brand.  

We are looking forward to sharing with you the emlyon business school Makers Night on Branding - a gathering of star professors and industry experts, a feast of ideas and inspirations.

Panel Discussion

Brand Activism: Why do Brands Need to Take a Stand?

Panelists: 

Michel Phan, Professor of Luxury Marketing, Director of MSc in Luxury Management and Marketing Program, DBA Advisor at emlyon business school

Klaus HEINE, Associate Professor of Luxury Marketing, emlyon business school

Rodney Cao, Founder of BrandVista

Benoit PELLEQUER, Founder of Atlier Fusari 

Speaker(s)

Mr. Michel PhanProfessor and Director of MSc in Luxury Management and Marketing Program - emlyon business school

Mr. Klaus HEINEAssociate Professor of Luxury Marketing, emlyon business school

Mr. Rodney CaoFounder of BrandVista, emlyon business school EDP Participant

REGISTRATION

Date: Friday, October 25, 2019
Time: 6:30 PM - 9:00 PM
Venue: CCI FRANCE CHINE 

Fees: 

CCI FRANCE CHINE Members: Free

Non-Members: 250 RMB

 

Scan or hold on the QR Code to register

Event Location