Private Traffic: Building your own client retention and conversion powerhouse in WeChat
Event language(s)
English
INTRODUCTION
With fierce competition in the Chinese consumer market and increasing costs of paid media, brands are exploring new options to connect and retain their consumers in a more cost-effective way. It is at the intersection of customer retention and budget optimization where Private Traffic plays a central role and has gained considerable attention since late 2019.
In this session we're going to discuss the following topics in details:
- What is Private Traffic?
- How to build & run your private traffic?
- Secret rules to grow & manage private traffic
- Case Studies of various brands' practices
SPEAKERS
Ray Veras
Co-Founder and CEO
PJdaren
Ray Veras is Co-Founder and CEO of PJdaren China's first KOCs activation platform that helps brands to engage their ideal consumers with end-to-end solutions to drive advocacy and sales.
Rachel Daydou
Partner & China GM
FABERNOVEL
Rachel Daydou is the Partner & China GM at FABERNOVEL, an agency gathering consulting, marketing and tech to help large organizations like LVMH, Kering, Shiseido, L'Oreal and AmorePacific to suceeed on China digital market.
COORDINATORS
Patrice NORDEY
CEO
FABERNOVEL Asia
Jiabin LI
Technology Director China
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