Presentation Persuasion - Make your Presentations More Targeted, Strategic and Persuasive

Thursday 15 April 2021 - 9:00 AM to 6:00 PM (UTC+8)

CCI France Chine Shanghai Office, 2/F Mayfair Tower, 83 Fu min Road, Shanghai 200040, P.R.C. 上海市静安区富民路83号，巨富大厦2楼,

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Event language(s)
English

Price: Members: 2750 RMB*
Non-Members: 3300 RMB*

*Price subject to 6.72% VAT

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WHY ATTEND THIS COURSE

WHO SHOULD ATTEND

Introduction

"If everyone in the room agreed with you, you wouldn't need to do a presentation, would you? […] the reason we do presentations is to make a point, to sell one or more ideas."

- Seth Godin Author/ Marketer

Overview

Presentation Persuasion is an advanced workshop designed to help presenters make their presentations more targeted, strategic, and persuasive. Using time tested oratory techniques as well as cutting edge neuromarketing science, this workshop will show you how to optimize your results. Participants will be taught the most powerful marketing and advertising methods used by the worlds most effective influencers, Whether your selling, motivating, or persuading, you'll learn and practice the best methods of getting what you want!

Session Outline

DESIGN

PREPARATION - the foundation of persuasion

Persuasion Theory: Challenges, misunderstandings, and common errors
Marketing 101: Audience Analysis and why and how people make choices, decisions, and buy

COGNITION- the science of how we think and process information

Load- The amount and complexity our brain can easily process at any given time
Bias- The subconscious tendencies our brain has for or against concepts
Dissonance- The struggle to harmonize inconsistency

ORATION- the ancient art of public speaking

Oratory, Aristotle, and Demosthenes- The origins of modern presentations
Ethos - Ethical appeal
Pathos- Emotional appeal
Logos- Logical appeal
Rhetoric: The ancient art of persuasion and the devices still used today

DEVELOP

PERSUASION- the theory behind affecting change

Neuromarketing- Using brain science to shape your message
6 Tools of Influence- Book highlights from author Dr. Robert Cialdini
Behavioral Science + Economics: Introduction, Examples, and Applications

VISUALIZATION- aids to perception

Images - mental and emotional shortcuts and using balance
Color- designing with context, harmony and the color wheel
Graphs and charts- giving numbers meaning while avoiding boring complexity
Text- typography, minimalism , white space , and cognitive load

DELIVER

CONNECTION- the human element of bonding

Rapport- Building a relationship with your audience
Nerves- Managing your fear of others, yourself, and failure
Eye Contact- Using your eyes to read, express, and connect
Naturalness- Building trust and confidence through being your true self

CONVICTION- the feelings we share

Passion - Creating, developing, and expressing belief
Body Language- Posture, expressions, gestures, positioning, and movement
Voice - Using the voice to affect persuasion

ACTION- the call for change

Change- Logical appeal
Finale - Building up to the crescendo
Executable - Facilitating change: removing obstacles and building bridges
Follow up - Planning for the future: seeing it through after the presentation

CONCLUSION

Final Student presentation - feedback
Review - Principles

SPEAKER

Troy

Empowers people to crystallize, optimize, and emphasize their ideas.

Creator of the 3D (DESIGN | DEVELOP | DELIVER) Presentation system, which teaches students to…

DESIGN: Simplifying your message, organize and structure their content
DEVELOP: Building up engagement and ‘stickiness’ by adding rhetorical, visual, and interactive elements
DELIVER: Conveying your message in a persuasive & compelling way.

Specialty
Specializes in Presentation training and coaching and Slide (PPT) design. From brainstorming content, structuring your message, illustrations, storytelling, body language ,voice control, and Data visualization, all bases are covered.

Style
With over 10 years of presentation training experience, he designs, creates content, and runs workshops customized to the audiences needs. Courses are tailored, content based, and highly interactive.
He engages audiences and challenges them to reach their potential. The focus is on helping students isolate their true message and teaching them to convey it with each individual audience in mind. Using humor, storytelling, and interaction he methodically takes them through all the steps from design to delivery in a way of development that is logical, yet appeals to both reason and emotion.