Opening a company in China

Webinar The connecting processes will be sent by email after registration

Language: English

Free, reserved for CCI FRANCE CHINE Members and Audencia students or alumni

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Opening a company in China might seem daunting at first. The business world in China offers many opportunities but does not come short of challenges either. In order to maximise the chances to succeed, any individual wishing to become a entrepreneur in China would be wise to identify these opportunities and challenges from the start.


Based on their personal experiences, Guillaume Rué de Bernadac and Théophane André-Marilli, two French entrepreneurs based in Shanghai, will share with you important tips on how to open a company in China and avoid the main pitfalls.




  • Why and how to create a company in China? 

  • What initial costs will entrepreneur be faced with? How to deal with money transfers from/to China?   
  • How to find a business partner / clients?
  • Which social media to use? What digitial strategy to adopt?

  • How to hire in China?



Guillaume Rué de Bernadac

CEO & Founder

Académie de Bernadac



Guillaume Rué de Bernadac moved to Shanghai in 2014 to launch Académie de Bernadac, a company offering etiquette training services.  Guillaume graduated from Grande Ecole Audencia in 2012.


Théophane André-Marilli

CEO & Co-founder



Théophane André-Marilli moved to Shanghai early 2019 and created a sustainable events and communications agency called primestance.

Théophane graduated from Grande École Audencia in 2013.



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