[Online Training] Government Affairs Training: Government Communication Documents Writing and Application｜政府事务培训：政府沟通文件撰写与应用

This training is conducted in Chinese. 本次课程用中文授课。

课程背景 Introduction  

       政府沟通是门艺术，分寸感十分重要！政府沟通文件以小见大，涵盖了政府事务工作体系的方方面面，可以说是长时间系统工作的基础上，集中表现工作成效和价值的汇集点。

       Government communication is an art, and the sense of propriety is very important! Government communication documents, which cover all aspects of the work system of government affairs (GA), can be said to be the convergence point to show the effectiveness and value of GA work based on long-term systematic work.

       政府沟通文件撰写是企业一项重要的、不可或缺的基础性工作，是企业与政府联系的纽带和桥梁。提高政府沟通文件写作水平，对促进企业的政府事务工作具有十分重要的意义。

       Government communication document writing is an important and indispensable basic work for enterprises, and it is the link and bridge between enterprises and the government.

       本系列课程以政策研究理论为背景，从语言习惯、沟通方式、写作技巧等方面，阐述了政府沟通文件撰写的主要类别和特点、基本撰写原则、写作情景分析，并基于众多类型政府沟通文件的典型案例进行分享，内容上力求理论和实践相结合，旨在帮助政府事务从业者和相关业务人员理解并掌握政府沟通文件的写作方法，以求更精准、有效、规范地与政府进行文字沟通。

        Based on policy research theory and various types of cases/ templates, this course expounds the main categories and characteristics, basic writing principles and writing scenario analysis of government communication documents from the aspects of language habits, communication methods, and writing skills. It aims to help GA practitioners and relevant business personnel conduct written communication with the government stakeholders in a more accurate, effective, and standardized manner.

课程大纲 Course Outline 

1. 政府沟通文件撰写的基本原则、写作情景分析、以及政府事务的工作角色 | Basic Principles and Scenarios Analysis of Writing Government Communication Documents, and the Role of Government Affairs
2. 各种政府沟通文件类型及写作指导 | Various Types of Government Communication Documents and Writing Guidance

• 拜会函 | Meeting Request Letter
• 会见感谢函 | Meeting Thank-you Letter
• 会后工作沟通函 | Post-meeting work communication letter
• 具体问题/危机事件沟通函（情况说明）| Communication Letter on Specific Issues/ Crisis (Situation/ Problem Statement)
• 商务事宜沟通函（商务方案、业务收购、协议等投资情况和运营问题）| Communication Letter on Business Matters (business plan, M&A, agreement, and other investment and operation situation)
• 申请函 | Application Letter
• 投诉函 | Complaint Letter
• 其他感谢函（问题解决感谢函、企业复工感谢函、受邀参加重要活动的感谢函等）| Other Thank-you Letters (problem-solving thank-you letter, business-resumption thank-you letter, thank-you letter for being invited to important event, etc.)
• 活动邀请函（以及官员参加活动后的感谢函）| Invitation letter to participate the event (and thank-you letter to official after participating in the event)
• 访问邀请函 | Invitation letter to visit the facility
• 签证邀请函 | Invitation letter for visa application
• 节日问候函 | Holiday Greetings Letter
• 官员升迁恭贺函 | Congratulation letter for the promotion of official
• 企业高管职位调动给政府的告知函 | Notification letter to the government for the transfer of senior executive
• 政策建言材料 | Policy Advocacy Material
• “征求意见稿”回复意见 | Reply to the “Draft for Comments”
• 部长信箱 | Minister’s Mailbox
• 宏观规划建言 | Advocacy Material for Macro Planning
• 白皮书 | Position Paper
• 公司领导参加政府组织的论坛活动讲话 | Speech of senior executive for the forum organized by the key government stakeholder

课程受众 Who Should Attend？

• 跨国公司管理人士：希望通过学习撰写政府沟通文件，系统性提高自身政府事务沟通技能，进而为企业的业务发展营造一个更加有利的政府沟通环境。
• Executives of Multi-national Companies: Those who hope to systematically improve the communication skills in government affairs by learning to write government communication documents, so as to create a more favorable government communication environment for the development of business in China.
• 政府事务专职人士：希望不断加强本职工作技能，全面提升不同类型政府沟通文件撰写的能力，以及与政府利益相关方的沟通协调能力。
• GA Professionals: Those who hope to continuously strengthen the working skills, comprehensively improve the ability to write documents for different types of governments communication and the ability to communicate and coordinate with government stakeholders.
• 其他商务人士：从事公关、传播、企业社会责任、法务、工厂运营管理等工作，需要与政府部门沟通企业诉求，希望通过系统性学习撰写政府沟通文件，做好相关工作。
• Business People: Those who work in the PR/ Communications/ CSR/ Legal/ Plant Operation and Management, etc. with the responsibility to communicate corporate requests with the government, and hope to do a good job in relevant work by systematically learning to write government communication documents.

Schedule

讲师 Trainer

 

 

 

 

 

 

 

 

袁元 Brent Yuan

远海鹰咨询合伙人、高级总监 

Partner and Senior Director of Yuan Associates

 

Registration 课程报名

Please scan the below QR code to compelete your registration | 请扫描以下二维码报名

The connecting processes will be sent by email after registration | 报名成功后会发送网课登录信息到邮箱。