[Online Training] Government Affairs Training: Government Communication Documents Writing and Application 政府事务培训：政府沟通文件撰写与应用

This training is conducted in Chinese. 本次课程用中文授课。

课程介绍 Introduction

政府沟通是门艺术，分寸感十分重要！政府沟通文件撰写是企业一项重要的、不可或缺的基础性工作，是企业与政府联系的纽带和桥梁。提高政府沟通文件写作水平，对促进企业的政府事务工作乃至业务运营都具有十分重要的意义。

Government communication is an art, and the sense of propriety is very important! Government communication document writing is an important and indispensable basic work for enterprises, and it is the link and bridge between enterprises and the government. Improving the writing level of government communication documents is of great significance to promoting government affairs (GA) and even business operations of enterprises.

课程纲要 Training Outline

1.GA work system and the important role of writing government communication documents | 政府事务工作体系，以及沟通文件撰写的重要作用

2.Basic writing principles and writing scenario analysis | 基本撰写原则和写作情景分析

3.Writing types and guidance of government communication documents | 政府沟通文件写作类型及指导 

    Part I: Meeting request and thank-you letter (Basic GA skills) 第一部分：拜会函和拜会感谢函等（政府事务基本功）

    1) Meeting Request Letter 拜会函 
    2) Meeting Thank-you Letter 会见感谢函 
    3) Post-meeting work communication letter 会后工作沟通函 

    Part II: Communication letter on specific matters, complaint letter, etc. (When facing uncertainties) 第二部分：具体事宜沟通函、投诉函等（当面对不确定性的时候）

    1) Communication letter for issue/crisis management (Fact Sheet) 危机事件沟通函（情况说明） 
    2) Communication letter for daily operation and investment situation, etc. 日常运营、投资情况等沟通函 
    3) Application Letter 申请函 
    4) Complaint Letter 投诉函 
    5) Other Thank-you Letter (Thanks for problem solving, for returning to work, for being invited to participate in important activities, etc.) 其他感谢函（问题解决感谢函、企业复工感谢函、受邀参加重要活动的感谢函等） 

    Part III: Invitation letter, greeting letter, etc. (Construction of government communication system) 第三部分：活动邀请函、问候函等（政府沟通体系建设）

    1) Other Thank-you Letters (problem-solving thank-you letter, business-resumption thank-you letter, thank-you letter for being invited to important event, etc.) 活动邀请函（以及官员参加活动后的感谢函） 
    2) Invitation letter to participate the event (and thank-you letter to official after participating in the event) 访问邀请函 
    3) Invitation letter to visit the facility 
    4) Invitation letter for visa application 签证邀请函 
    5) Holiday Greetings Letter 节日问候函 
    6) Congratulation letter for the promotion of official 官员升迁恭贺函 
    7) Notification letter to the government for the transfer of senior executive 企业高管职位调动给政府的告知函 

    Part IV: Policy advocacy materials (How to be persuasive?) 第四部分：政策谏言材料等（怎样才能有说服力？）

    1) Policy Advocacy Material 政策谏言材料 
    2) Reply to the "Draft for Comments" “征求意见稿”回复意见 
    3) Minister’s Mailbox 部长信箱 
    4) Advocacy Material for Macro Planning 观规划谏言 

    Part V: Position Paper (To achieve high-end strategic communication) 第五部分：白皮书等（实现高端战略沟通）

    1) Position Paper 白皮书 
    2) Speech of senior executive for the forum organized by the key government stakeholder 公司领导参加政府组织的论坛活动讲话 
    3) Other Documents 其它材料    

4.The role of government affairs professionals | 政府事务人的角色

Schedule

讲师 Trainer

 

 

 

 

 

 

 

Brent Yuan 袁元 
Partner and Senior Director 
远海鹰咨询合伙人、高级总监

As the Senior Director for Yuan Associates, Brent is responsible for client services in across multiple sectors like manufacturing, IT, services, pharmaceuticals, and agriculture, etc. 

He has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, he worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Brent started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies. 

 

Registration 课程报名

Please scan the below QR code or send email to sc-hr(@)ccifc.org

The connecting processes will be sent by email after registration | 报名成功后会发送网课登录信息到邮箱。