Online Training | Business data analysis leads to business growth 商业数据分析——数据助力业务发展

This section is aimed at people who have initial exposure to data analysis in the business

This training is in Chinese 中文授课

This training course has been especially developed to introduce analytic methodologies generally used in our business from statistic view and from financial point view, trying to understanding business development, making forecast in more reliable and concrete way, and making business decisions in smart way.

本课程以价值创造作为目标，通过数字化技术手段，来审视和分析数字背后企业或部门存在的机会、问题，在基于工业4.0的环境下，运用不断积累内部的相关管理数字，同时，主动对接外部的各类数据，使之成为对业务有用的信息，进而发现经营中存在的危机，预先做出相应的运营决策，改进不足，规避风险；抓住机会，扩大优势。

This section is aimed at people who have initial exposure to data analysis in the business. In a short period of time, through the case to guide everyone to actively collect and summarize the accumulatio of relevance data, obtain the necessary analytical methods, dig out information, to achieve the following goals:

1. Idea of data analysis;
2. Prepare, describe the data and implementation
3. Methodologies of data analysis;
4. get the valuable business conclusion based on relevant analysis;
5. Visualization of analysis result

针对在业务当中初步接触数字分析的人员，通过案例引导大家主动收集和总结不断积累的相关数据，掌握必要的分析方法，挖掘数据中的信息，达到以下学习目的：

1. 进行数据分析的思路；
2. 数据描绘及其实现方法；
3. 数据分析常用方法；
4. 依据数据分析得到有价值性的商业结论及其实现方法；
5. 分析结果的可视化

Who should attend? 目标学员

People with basic data analysis requirements
对数据有基本分析要求的人员

Course Outline 课程大纲:

1. Business data analysis ideas
2. Preparing data and describing methods generally used in business

Data preparation
- Data preparation with Power Query

Data description
- Fundamental information
- Explanation and Implementation
- "normal", "deviation" and "anomalies"

Business Practice I
- "objective evaluation of mean value"
- "what is the probability of a special case"
- "the long tail of the market"

Business Practice II
- "Design product features with smart data!"
- "Is the performance target reasonable?"
- "How to set a smart target?"

3. Business forecasting

The basic idea to excavate influence factors
- Time seasonal factors
- Business driven factors

Forcasting with different methods
- Basic forecast method
- Classification
§ Decision tree
§ KNN
§ "what is the next steps?"
- Regression
§ What factors impact on business volumn

Make decisions with results
§ "Which function people is the top learner and why?"

4. Data visualization and explanation

Interactive dynamic dashboard with Power BI
- Business practice

1. 商业数据分析思路
2. 商业活动中常用的数据描述方法

o 信息的准备
- 使用Power Query进行数据准备

o 信息描述
- 基本信息
- 解释及应用
- "普通"、"偏离"和"异常"

o 业务应用I
- "客观评价均值"
- "多大的可能性出现特殊情况"
- "市场中的长尾"

o 业务应用II
- "使用神奇数据进行产品性能设计!"
- "业绩目标合理吗？"
- "如何设定合理的目标?"

3. 业务预测

o 业务预测分类
- 时间季节维度上预测
- 业务驱动因素的预测

o 应用不同方法进行业务预期
- 分类方法
§ 决策树决策
§ 近邻决策
§ "进一步的行动会是什么"
- 回归方法
§ "什么因素影响业务量"
- 运用得出的结论，进行决策
§ "哪些职能人员最好学？为什么?"

5. 分析结果的可视化

o Power BI 动态仪表表
- 业务应用

Agenda

Date: May 13th 2021
Time: 2:00 pm - 5:00 pm
Language: Chinese
Fees: 750 RMB for Members | 900 RMB for Non-Members
Venue: Online Training
The connection information will be sent to you before the trianing.
 

Registration

Please scan the QR code to register, or send e-mail to bj-training@ccifc.org

Speaker(s)

Grace Zhao 赵立新Coach