Online Training | B2B Sales Strategy & Cross-Functional Collaboration (CN)

Language: Chinese

Price:
Members 850 RMB
Non Member 1000 RMB
* All taxed included prices

Event ended *please note that booking the event in your calendar does NOT mean that you are registered. You need to register first if you want to attend an event.

B2B 销售策略及协同方法 This session covers the strategy part of B2B sales from four aspects: market, pricing, targets and coordination

 

Course Design 课程设计:

销售,尤其是B2B销售,是一个系统工程。3小时的在线实时课程,涵盖这个系统工程的策略部分。从市场、定价、指标、协同四个方面,阐述销售落地任务落地前四个重要基石。通过介绍这四个重要销售策略模块的基本逻辑,以及案例分享和模拟场景练习,讲师引领学员,展开思路,从行业,企业,团队,个人四个维度,对案例进行具体分析,点评。

讲师杨朝晖先生曾任LinkedIn中国企业业务总经理,从零到一创立了领英中国征才解决方案团队。他有19年B2B销售管理从业经历,从理论到实操,都有丰富的经验。

The 3-hour online training covers B2B sales strategy from four aspects: market, pricing, targets and coordination, the cornerstones before the implementation of sales landing. The facilitator will lead students with case sharing and simulation scenario practice and study from four dimensions: Industry, enterprise, team and individual.

 

Course Objective 培训目的:

了解B2B销售的基本商业逻辑

厘清市场与销售的关系

理解市场投资高效转化成销售商机的规律

了解价值与价格的关系

找到销售指标的合法性与合理性的平衡

掌握销售指标层层落实的方法论

案例与练习锻炼销售策略的制定和落地能力

 

Course Outline课程大纲

*培训语言为中文,线上授课,培训平台为Microsoft Teams(网页版或手机应用)。

 

14:00 - 14:40

I. 市场 vs 销售:踢开客户大门的主攻手和助攻手 Marketing vs Sales

• 影响力转化成销售线索 Influence transforms into sales lead

• 销售线索制造中心 Sales leads collecting

• 销售线索落地经纬论 Sales leads landing

 

14:40 - 15:20

II. 定价策略:价格、价钱与价值 Pricing Strategy

• 产品和服务的定位 Product and service positioning

• 如何定位和竞品的关系 How to positioning the relationship with competitor

• 卖给 B 端客户的到底是什么奇迹前发生了什么 What exactly is being sold to B-side clients

 

15:20 - 16:00

III. 销售指标设定:天空才是上限 Sales target setting

• 为什么要设定销售指标 Why setting sales target?

• 销售指标设定基准线 Sales target setting baseline

• 销售指标设定方法 Sales target setting method

 

16:00 - 16:40 

IV. 资源协调和组织:军功章应该颁发给谁 Resources organization

• 销售与销售管理部/管理层协作 Coordination of sales and management team

• 销售与法务协作 Sales and legal collaboration

• 销售与财务协作 Sales and finance collaboration

• 销售与 HR 协作 Sales and HR collaboration

 

16:40 - 17:00  问答环节 Q&A

 

Facilitator 培训师:

Mr. Jim Yang 杨朝晖先生

Senior Relationship Manager, LinkedIn China

中国企业业务总经理,领英中国

 

Registration 报名注册:

Please scan the QR code to register, or send e-mail to sh-Training@ccifc.org

 

Please scan the QR code to register, or send e-mail to sh-Training@ccifc.org

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