How Businesses Can Continue to Expand Overseas into New Markets Despite COVID Challenges


Event language(s)

Price: Members: Free
Non-Members: 100RMB


Event ended.


Businesses have faced new evolving challenges and constraints since the pandemic, especially cross-border travel. It has however, also pushed companies to explore innovative ways of doing business.


Join our panel of speakers who will debunk the misconceptions about internationalisation amid the pandemic. Although it may seem daunting, our panel of speakers will share why global enterprises can and should still look at expanding into new markets abroad despite these challenges

Participants can learn how to tap on increasing resources and support for internationalisation, from industry and public sector partners worldwide. The speakers will also share case studies and address concerns of how businesses can continue to seize business opportunities overseas, while grappling with the ongoing uncertainties of the pandemic



Benjamin CROC

Started career with PwC then moved to Malaysia in early 2011 to head a global finance division for a French MNC, before getting an MBA at Insead. He went back to Malaysia and joined McKinsey. He switched to Lazada (Alibaba Group) in early 2018 before becoming interested in the need for BrioHR in Malaysia, and co-founded BrioHR with Nabil Oudghiri.



Guillaume Merlier

Global Account Manager

BIPO Service

Global Account Manager specialized in HR solutions. He has been working for BIPO for 5 years, helping Chinese companies to expand their footprint in Europe, Africa, the Middle East, and America. At the same time, he is working closely with SMEs from various industries interested in the Asia-Pacific market.


Kerry Wang

HR Director

Greater China for Bollore Logistics

More than 15 years of experience in HR industry. She’s been working for Bollore for more than 8 years; Prior Bollore: More than five years with Thales as HR director and Senior HR Manager: Previously she worked for Wincor Nixdorf


Wolfgang Li

Expert Advisor

Employee Experience Institute

More than 30 years HR leadership and practice experiences in some leading multinational companies and domestic companies specialized in new energy, hi-tech, fashion, real estate, consulting, and education industries. Prior ExInstitute, he worked for: Canadian Solar Inc. as Corp. Senior HR Director; Ivanhoe Cambridge Group as Vice President of HR department.



Founded in 2004, BIPO has been a trusted partner to companies worldwide in their globalization strategy. Innovative, cloud and mobile-based, products and services offered by BIPO include HRMS platform, Payroll Outsourcing, Project Employment Outsourcing, Overseas Landing Advisory Services, and Global Mobility Solutions. Trusted by over 2,800 clients, BIPO have 27 offices and global infrastructure in more than 100 countries and regions.



Scan the QR Code below to register:

Share this page Share on FacebookShare on TwitterShare on Linkedin