E-Commerce in China

European Chamber Unit 2204, 22 Floor, Shui On Plaza, 333 Huai Hai Zhong Road, Shanghai 上海市淮海中路333号瑞安广场2204室
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Price: Member: 2935 RMB* per person
Non-Member:3522 RMB* per person


Event ended.

Training Objectives

The Chinese eCommerce market is the largest eCommerce market in the world. This market has its own specificities: local players and local practices.

Whether you are a brand or a merchant with an eCommerce project in China, this training will help you to understand the eCommerce Chinese market, the best eCommerce practices in China and the Chinese digital ecosystem.

Through real life examples and study cases, this training will allow you to gather the necessary practical and market knowledge for your eCommerce success in China


Who should attend?

This training session targets any brands or merchants with an eCommerce project. Entrepreneurs or ecommerce practitioners can join this course.


Course Outline

Market insights:

  • Who are the Chinese Internet users & online buyers ?
  • Market Size / Market Growth
  • Market Trends
  • Focus on the eCommerce market
  • Logistics needs

Deep dive into the largest eCommerce platforms : Taobao/Tmall – JD - PinDuoDuo

  • The major importance of e-Marketplaces in China’s eCommerce scene
  • Business models of the e-Marketplaces in China
  • Tmall & JD in details
  • A short tour of PinDuoDuo
  • How to generate traffic and sales on Tmall & JD ?
    • Free traffic
    • Paid Traffic
    • KOLs and Livestreaming
    • Content marketing / Brand Hub
    • Tmall / JD IPs and Shopping festivals
  • CrossBorder eCommerce on platforms (Tmall Global , JD Worlwide)
  • What is a TP and how to work with them ?
  • Costs and Team necessary to setup and run
  • Case studies

Social Commerce – The new rush

  • What’s Social Commerce exactly ?
  • eCommerce solutions and positioning of the main players : Wechat / Weibo / Douyin / LittleRedbook
  • Focus on Wechat Commerce
  • Focus on Douyin Commerce
  • Focus on LittelRedbook commerce
  • Case Studies
  • KOLs
    • Market Insights
    • How to select them ?
    • How to work with them ?
    • Data and ROI
    • Case studies & Best practices

Data & eCommerce & DTC

  • 1st party vs 3rd party data
  • Tmall Databank and JD 9Shi introduction
  • The rise of Direct to Consumers Commerce (DTC)
  • Case studies & Best practices

Strategy & Budget

  • The MUST HAVE for a successful eCommerce Strategy
  • Planning a budget for your eCommerce




2022-04-26_Training_Registration_Form_ecommerce_updated.doc (DOC • 225 KB)

Mr. Cyril DROUIN

Chief eCommerce Officer for Greater China at Publicis

Cyril Drouin is the Chief eCommerce Officer for Greater China at Publicis groupe and co-CEO at Performics. He is based in the Shanghai office and runs the Publicis Commerce practice in China. Cyril has more than 12 years eCommerce and Digital experience in China. Local and international companies came to rely on his eCommerce and digital marketing expertise. Cyril creates their successes in either optimizing or creating their digital & eCommerce presence in China.



Please download the registration form and send it by email to sh-training@ccifc.org 

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