Data and Digital Transformation - From PowerPoint to Real Life

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CCI FRANCE CHINE Members: Free


Non-Members: 100 RMB

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INTRODUCTION

Danone Early Life Nutrition (ELN) and Artefact reveal pragmatic and business-driven success factors for data and digital transformation in consumer-facing industries to counter an increasingly sophisticated and competitive Chinese market. By re-inventing itself with data, Danone realized sales uplifts and cost reductions with noticeable business impact in China.

 

EVENT HIGHLIGHTS

1. Why is Danone transforming itself?

2. How did Danone crack the success formula for data transformation?

3. What are concrete use case examples implemented by Danone in China?

 

WHO SHOULD ATTEND

This event offers pragmatic advice to business leaders who are challenged by the dynamics of consumer-facing industries in China and the ever-increasing importance of data and AI.

 

SPEAKERS

Christopher Kong

Director, Data / Digital Transformation & Insight

Danone ELN China

 

With 15 years of experience in the Chinese consumer goods industry, Christopher leads Danone Early Life Nutrition’s efforts to apply data analytics & technology to positively impact people’s lives. He is also passionate about leveraging behavioural economics to understand why people do what they do.

 

 

Edouard de Mézerac

Managing Partner

Artefact APAC

 

Edouard combines more than 15 years of experience in the consulting industry across Europe, the USA and China. Edouard’s key focus has always been to assist clients in making better decisions through Data and Analytics by closing the gap between the current organization and the technological change required, particularly in consumer-facing industries.

 

 

REGISTRATION

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Event Location

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