Data and Digital Transformation - From PowerPoint to Real Life
Event language(s)
English
INTRODUCTION
Danone Early Life Nutrition (ELN) and Artefact reveal pragmatic and business-driven success factors for data and digital transformation in consumer-facing industries to counter an increasingly sophisticated and competitive Chinese market. By re-inventing itself with data, Danone realized sales uplifts and cost reductions with noticeable business impact in China.
EVENT HIGHLIGHTS
1. Why is Danone transforming itself?
2. How did Danone crack the success formula for data transformation?
3. What are concrete use case examples implemented by Danone in China?
WHO SHOULD ATTEND
This event offers pragmatic advice to business leaders who are challenged by the dynamics of consumer-facing industries in China and the ever-increasing importance of data and AI.
SPEAKERS
Christopher Kong Director, Data / Digital Transformation & Insight Danone ELN China
With 15 years of experience in the Chinese consumer goods industry, Christopher leads Danone Early Life Nutrition’s efforts to apply data analytics & technology to positively impact people’s lives. He is also passionate about leveraging behavioural economics to understand why people do what they do. |
Edouard de Mézerac
Managing Partner
Artefact APAC
Edouard combines more than 15 years of experience in the consulting industry across Europe, the USA and China. Edouard’s key focus has always been to assist clients in making better decisions through Data and Analytics by closing the gap between the current organization and the technological change required, particularly in consumer-facing industries.
REGISTRATION
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Event Location
