Club Entrepreneurs - Managing Social Media for SMEs in China

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*please note that booking the event in your calendar does NOT mean that you are registered. You need to register first if you want to attend an event.


Social media marketing is one of the most affordable yet effective ways to gain new customers. Each platform offers a unique opportunity to get your message out to your target audience. How to acquire the characteristics that it has to offer while you are elaborating on your marketing strategy? How to understand the main trends and learn exactly which ones are best for your company?

Especially for SMEs in China, creating attractive content for their brands, finding the right KOL (Key Opinion Leader) or KOC (Key Opinion Customer), and choosing a suitable channel requires advice from marketing professionals.

In this session, we will try to cover the panorama of the social media marketing landscape. You will be able to lead your team to identify suitable platforms and analyze the effectiveness of your chosen channels relying on big data. Our purpose is simple: engage your potential customers online and transfer them into your own business community.



16:00 – 16:05  Opening & Introduction

16:05 – 16:50  Presentation by two speakers

16:50 – 17:30  Q&A and free discussion


Key discussion

-  Choosing the right platform

-  Building marketing persona

-  Expectations and KPIs

-  Outsourcing social media management

-  Tools for self operation





Marketing Director, HI-COM

Digital Marketer, and Lecturing Professor, Kate has lived in China for 16 years, and has a background in entrepreneurship (Unimod Live Marketing Ltd.), brand launches in China (Pasha Organics), and China-focused digital marketing. Kate is in charge of the digital marketing department at HI-COM ASIA.




Social Media Strategist, HI-COM

With professional experience in various fields Mu’s knowledge comes from working in-house (Ralph Laurent and LV) as well as in agencies (PR and Marketing). Since 2019, Mu has been focusing on Digital Communication working with magazines, KOLs and media buying agencies.






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