Behind the scenes of Live Streaming & Private Traffic

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INTRODUCTION

Private Traffic and Live Streaming have become such powerful tools that e-commerce marketplaces are using them to engage with their consumers. In this event, we will do a short recap of 11.11 trends, and will deep dive behind the scenes of the two most disruptive practices in the past months.

We will see how brands like Maybelline, Nestle, and local beauty brand Afu operate their private traffic, and how a company like JD.com can generate more than 40m Gross Merchandise Value through Private Traffic.

We will also explore what it takes to do successful live streaming events with KOLs, with concrete cases from brands.


SPEAKER

 

Alan

Founder of Jimo

Alan is an MBA Distinguished Entrepreneurship Tutor of Beijing University of Aeronautics and Astronautics & Forbes China's 30 under 30 in the "advertising and marketing industry". He is also aa published author of the book "Redefine internet operation". Jimu consults, trains, and manages brands' live streaming & private traffic. They currently handle a community of 700,000 WeChat users on private traffic. Their clients include IQiYi, BestSeller, WeCom, and more.


COORDINATOR

 

Rachel Daydou

Partner & China GM

FABERNOVEL


INSCRIPTION

Free, stricly reserved to members

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Event Location

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