Mr. Cyril DROUINChief eCommerce Officer for Greater China at Publicis

Cyril Drouin is the Chief eCommerce Officer for Greater China at Publicis groupe and co-CEO at Performics. He is based in the Shanghai office and runs the Publicis Commerce practice in China.

Cyril has more than 12 years eCommerce and Digital experience in China. Local and international companies came to rely on his eCommerce and digital marketing expertise. Cyril creates their successes in either optimizing or creating their digital & eCommerce presence in China.

Cyril has helped successfully launch or grow over 20 major brands in the last 5 years only. Cyril has been cooperated successfully with Beiersdorf, Moleskine, Nestle, Sanofi, Bacardi, Heineken, Siemens to name a few.

Cyril is a regular well-respected speaker and trainer at various digital and eCommerce conferences. He hosts high-level training sessions about the Chinese eCommerce and Digital ecosystem in China and around the world. Cyril is teaching eCommerce and Digital Marketing to executive MBA students as well.

Cyril holds a Master degree in IT & Mathematics. He is native in French and fluent in English, also has a good command of Chinese.

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