Working Group: e-Commerce & Digital

CCI FRANCE CHINE
Shanghai Office 2/F, Mayfair Tower, 83 Fu Min Road, Shanghai 200040, P.R.C.

Language: English

Event ended *please note that booking the event in your calendar does NOT mean that you are registered. You need to register first if you want to attend an event.

 

Working Group: e-Commerce & Digital

THE SHIFT from marketplaces to social commerce and brand-owned solutions

 


The majority of the population in Mainland China, especially 3rd and lower-tier cities, directly jumped from no internet-connected devices to advanced smartphones. In this ecosystem, tech eCommerce giants like Alibaba and Jing Dong (JD) flourished, by making popular brands and products accessible to everyone, no matter their location.  However, the eCommerce market is evolving rapidly and the competition in it increased considerably. On the one hand, consumers started to demand customized experiences and communication, while on the other hand a higher competition put pressure on brands that now need to invest way more in marketing and get user data to provide a better service. This scenario is creating an interesting trend: a progressive shift to social commerce and standalone solutions, such as brand-owned websites and WeChat stores.

 


SPEAKER

 

Andrea Lavezzoli

Sales & Marketing Director, Asia-Pacific

TLG Commerce

 

 

Andrea Lavezzoli is TLG Commerce’s Sales & Marketing director in Asia-Pacific, where he helps foreign and Chinese companies thrive online with custom eCommerce solutions and strategies. Digital markets enthusiast and travel fanatic, Andrea developed his professional career across Italy, The Netherlands, and China, turning the clash of cultures into a profitable instance for his clients.

 


COORDINATORS

 

Hugo Aguado

CEO, Asia-Pacific

Ecritel

 

 

 

Olivier Marescq

Head of Business InnovationChina

Pernod Ricard

 

 


 

REGISTRATION

Free

Strictly reserved to CCI FRANCE CHINE members


Scan or hold on the QR Code above to register

 

 

Event Location

Share this page Share on FacebookShare on TwitterShare on Linkedin
Close

CCI FRANCE CHINE HOTLINE