[Webinar] Rethinking E-Commerce and the impact on Western Companies in China

Introduction

Rapid digitization and evolving customer behaviors compel companies to adjust to the changing dynamics. To tackle these challenges and boost revenues, an increasing number of companies are turning towards B2B e-commerce. However, the Chinese e-commerce market remains complex and presents its own set of challenges. To address these issues, we will offer insights into current market conditions and recent changes. GENUINE will share perspectives on the corporate and regulatory environment and the impact on Western Companies. 

Agenda

• China E-Commerce Overview
• Market Segmentation and E-Commerce Platforms
• How western companies can use E-Commerce Platforms for Brand building and Sales
• Pitfalls and trends

Date: Tuesday March 12th, 2024

Time: 6:00pm to 8:00pm

Fees: Free to CCI FRANCE CHINE members

Non-member: 100 RMB

Language: English

Format: Webinar

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