[WEBINAR] New marketing practices that emerged from the Covid-19

Communication and Marketing Working Group

Covid-19's outbreak is affecting Chinese businesses & consumers’ routines. We look at three main industries and see accelerated digitalisation and inspiring best practices:

- Digital players have taken the lead to leverage their immense capabilities to reduce virus transmission, accelerate the diagnostic process, and ease the life of those staying at home.

- Housebound Chinese consumers relying more heavily than ever on digital platforms to access information, socialize, and consume has accelerated the emergence of a new Social Media landscape

- Retailers have suffered more than other industries due to the lack of traffic, and they have experimented with innovative solutions.

Every crisis holds opportunities. Value is destroyed, value is created. Agile organizations with hybrid digital modes, who react timely and appropriately can emerge strengthened.

SPEAKER

Rachel DAYDOU China General Manager FABERNOVEL Asia

COORDINATORS

			Alexandra BRU Senior Manager PwC Shanghai
			Patrice NORDEY CEO FABERNOVEL Asia
			Jiabin LI Technology Director China Choose Paris Region

REGISTRATION

Fees: Free, stricly reserved to CCI FRANCE CHINE MEMBERS

Click here: https://jinshuju.net/f/qyxQzx

Speaker(s)

Mrs. Rachel DAYDOUChina General Manager - FABERNOVEL Asia

2 April 2020 • 9:00 AM