[WEBINAR] New marketing practices that emerged from the Covid-19

Language: English

Event ended *please note that booking the event in your calendar does NOT mean that you are registered. You need to register first if you want to attend an event.

Communication and Marketing Working Group

 

Covid-19's outbreak is affecting Chinese businesses & consumers’ routines. We look at three main industries and see accelerated digitalisation and inspiring best practices:


- Digital players have taken the lead to leverage their immense capabilities to reduce virus transmission, accelerate the diagnostic process, and ease the life of those staying at home.


- Housebound Chinese consumers relying more heavily than ever on digital platforms to access information, socialize, and consume has accelerated the emergence of a new Social Media landscape


- Retailers have suffered more than other industries due to the lack of traffic, and they have experimented with innovative solutions.

 

Every crisis holds opportunities. Value is destroyed, value is created. Agile organizations with hybrid digital modes, who react timely and appropriately can emerge strengthened.

 


SPEAKER

 

Rachel DAYDOU
China General Manager

FABERNOVEL Asia

 

 

COORDINATORS

 

  
  

Alexandra BRU

Senior Manager

PwC Shanghai

 

  

  
  

Patrice NORDEY

CEO

FABERNOVEL Asia

 

  
  

Jiabin LI

Technology Director China

Choose Paris Region

 

 

 


 

REGISTRATION

Fees: Free, stricly reserved to CCI FRANCE CHINE MEMBERS

 

 

Click here: https://jinshuju.net/f/qyxQzx

 

 

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