[WEBINAR] Digital Working Group : Social Media Strategy

Breaking Through · Innovation Landscape Your Social Media Strategy in Schneider Electric

Schneider Electric will share their social media strategy and practices in China. Our key challenge for B2B company is how to both attract & engage our target audiences, and drive big growth through social media. 

Schneider will introduce their social strategy on story-telling, customers engagement practices, and how they innovatively drive customers’ demand to support business, in order to inspire you to frame your own social media landscape.

ABOUT SCHNEIDER ELECTRIC
As one of Fortune Global 500 companies, Schneider Electric is leading the digital transformation of energy management and automation in homes, buildings, data centers, infrastructure and industries. With global presence in over 100 countries, Schneider Electric is the undisputable leader in power management - medium voltage, low voltage and secure power, and in automation systems. We provide integrated efficiency solutions, combining energy, automation and software.

SPEAKERS

Ms. Cherry XU 

Own 15 years’ experience in marketing communication, include brand strategy, media, digital marketing, social media, database marketing, and marketing intelligence covering both B2C and B2B MNC companies. Start career in advertisement agency, serving Shell Lubricant and Volkswagen. Then, entering LG Electronics, in charge of marketing strategy, marketing research, and brand communication. 

Currently, work in Schneider Electric China. Lead digital marketing team. Concentrate on communication and campaign for Schneider Electric brand, B2B product lines, and B2C retail business, covering creative, social content, digital advertisement, search, virtual event, e-commerce promotion, database marketing, and marketing automation.