Introduction
This specialized 3-hour training, developed in partnership between commConsult and System in Motion, is designed to revolutionize your Marketing operations. Through continuous practical exercises, you’ll learn how to leverage Generative AI to optimize key processes—from product content creation to personalized customer journeys. This course builds on the prompting techniques from AI Fundamentals training, combining decades of eCommerce expertise with cutting-edge AI strategies.
key Takeaways
- Optimize Key Processes: Discover how AI can enhance every stage of the marketing funnel.
- Boost Efficiency: Streamline workflows like product description generation, SEO optimization, and image creation.
- Enhance Personalization: Learn advanced techniques to craft hyper-personalized customer experiences.
- Drive Data-Driven Decisions: Use AI to analyze customer feedback and sentiment for actionable insights.
Agenda
Morning: AI Fundamentals
8:30 AM - 11:30 AM
1. Deep Understanding of Generative AI Text Model:
- Explore the types, capabilities, and best practices of Generative AI tools.
- Learn from real-world scenarios to identify effective use cases.
2. The Art of Prompt:
- Master the ERCFC framework to craft powerful prompts.
- Analyze positive and negative examples to refine your approach.
- Navigate risks and opportunities for enterprise-level AI adoption.
3. Advanced Techniques:
- Learn how to implement Chain of Thought and leverage Reasoning Models for strategic analysis.
- Explore Reasoning Model unique capabilities and applications.
- Learn the capabilities of knowledge management to combine company valuable information with powerful Text Models.
Afternoon : Design Your First AI Agents
1:30 PM - 5:30 PM
1. Brand Alignment
- Craft detailed customer personas for targeted communication.
- Align product features with customer p
Guillaume Mallet Sales and Partnerships Director System in Motion |
| With over 15 years at System In Motion, he has excelled in implementing technological transformation programs for Key Accounts, transforming information systems from cost centers into strategic execution tools. Prior to this, his role as a Project Manager saw the successful delivery of 20+ ERP projects, deeply transforming client core processes. |
Training Details
Price:
Half-Day Session (Morning or Afternoon):
1,500 RMB*
Full Day Session:
2,700 RMB*
To register scan the QR Code or Click Here
