Tech and Digital Working Group: AI Search & GEO - From Visibility to Business Impact
Event language(s)
English
Introduction
AI is rapidly changing the way customers discover, compare and choose products, services and business partners. As more users turn to AI-powered search engines for recommendations and purchasing decisions, companies face a new business challenge: how can they ensure their brands remain visible, trusted and recommended in this evolving digital landscape?
Beyond traditional SEO, Generative Engine Optimization (GEO) is emerging as a strategic lever to influence brand visibility, customer acquisition and business growth. This roundtable will explore how AI is reshaping the customer journey, what these changes mean for companies operating in China, and which concrete actions businesses can take to strengthen their presence in AI-generated answers.
Through insights from technology, marketing and data experts, participants will gain a clearer understanding of the business opportunities, risks and practical priorities associated with this new era of search.
Key Takeaways
- Understand how AI search is changing customer discovery and why traditional search is no longer the only entry point.
- Identify the key differences between SEO and GEO and the factors that influence how brands appear in AI-generated answers.
- Discover practical actions involving content, citations, brand authority and earned media to improve AI visibility.
- Learn which metrics can be used to monitor AI visibility, including share of AI visibility, positioning and sentiment.
- Explore how measurement, experimentation and attribution can help connect GEO initiatives to marketing performance and ROI.
Speakers
Christina Cen
General Manager China
Ekimetrics
Cyril Nawawi
General Manager
DEKUPLE China
Vincent Delacourt
Coordinator of CCI France Chine’s Tech and Digital Working Group
CIO
Moov Logistics
Event Details
Date：
Wednesday, October 21st
Time：
6:30 PM - 8:00 PM
Language:
English
Participation：
In-person:
Free for Members
500 RMB* for Non - Members
Free for all in webinar
Contact / 联系方式：
sh-event@ccifc.org
Event Location
