Sports & Culture Working Group
Event language(s)
English
Event ended.
HOW TO KEEP SPORTS & CULTURE'S GLOBALIZATION HIGHLY CREATIVE
For the launching of the new CCI FRANCE CHINE Beijing Sports & Culture Working Group. Our expert speakers will share their experience and expectations of the future on the below topics.
How to create innovative products for the local and global audience, how to have marketing programs respect the brands’ global positioning while addressing local audiences’ sensitivity and interests, how to develop creative branded content for large audiences, how to stay on the creative edge, how to attract the world’s best creative talent, how to coach your in-house talent towards international targeted markets’ creative expectations. |
| Agenda |
18:30 - 19:00: Welcome of the participants
19:00 - 20:30: Conference
20:30 - 21:00: Q&A
21:00: Cocktail |
| Speakers |
WANG Huiyu Head of IQIYI ANIMATION ORIGINAL CONTENT PRODUCTION STUDIO |
|
Karl WU Co-Chairman and CEO de HAVAS GROUP CHINA |
Timothée FAVRE |
Remigio BRUNELLI Managing Director, TECNICA GROUP |
Terence CHU |
| Coordinator |
Vincent FISCHER Agent, ECI |
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