How brands are leveraging WeChat Mini-program in their customer journey to create unique and seamless digital experiences ?

Webinar
Webinar The connecting processes will be sent by email after registration

Language: English

Price:
Free, Strictly reserved for CCI FRANCE CHINE Members

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Launched in 2017, there are now more than 4 millions WeChat Mini-Programs (x2 the total number of Apps on the AppStore) used by 450 millions active users. Ubiquitous in the global chinese consumers journey, it is critical to understand how B2C and B2B brands can leverage WeChat MP to:

 

 
  • Design unique and seamless digital experiences e.g. omnichannel customer experience, gamification, live streaming, augmented / virtual reality (AR / VR), etc
  • Create new business opportunities in retail & e-commerce (smart retail, social commerce, etc);
  • Engage, re-engage and create loyalty (data collection, segmentation, CRM, etc);
  • Connect customers and staff through WeChat work.
 

 

During this keynote, our speakers will introduce WeChat MP ecosystem, analyze and illustrate the mechanism of B2C & B2B WeChat MP through case studies.

 

 

SPEAKERS

Clément LEDORMEUR

General Manager

31Ten

 

Sylvain JOANDEL

General Manager Singapore

FABERNOVEL

 

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