How brands are leveraging WeChat Mini-program in their customer journey to create unique and seamless digital experiences ?
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Event language(s)
English
Launched in 2017, there are now more than 4 millions WeChat Mini-Programs (x2 the total number of Apps on the AppStore) used by 450 millions active users. Ubiquitous in the global chinese consumers journey, it is critical to understand how B2C and B2B brands can leverage WeChat MP to: | |||
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During this keynote, our speakers will introduce WeChat MP ecosystem, analyze and illustrate the mechanism of B2C & B2B WeChat MP through case studies. | |||
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SPEAKERS
Clément LEDORMEUR General Manager 31Ten | |
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Sylvain JOANDEL General Manager Singapore FABERNOVEL |
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How brands are leveraging WeChat Mini-program in their customer journey to create unique and seamless digital experiences ?
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