Brave New Sport Empowering 21st Century Society


Event language(s)

Price: Free for CCI FRANCE CHINE members
150 RMB for non-members


Event ended.

CCI FRANCE CHINE, the Benelux Chamber and the Swiss chamber are pleased to introduce their next event:


This event, an initiative co-organized by Infront, the Swiss Chamber of Commerce in China, the Benelux Chamber of Commerce in China and CCI FRANCE CHINE, aims to discuss the future of the sports industry by analyzing provoking anecdotes and scenarios from the book “Brave New Sport” published by Infront and Swiss think tank W.I.R.E. – What place and time better to discuss the future of sports than in Beijing during the 2022 Winter Olympics!


Sport has always prepared people for their life challenges through playful competition. Today, the sports landscape is embedded in a context of unprecedented change: rising health cost, technological disruptions, and climate change pose existential risks for society, economy, and environment. Can sport empower humanity to tackle some of the biggest issues of our time?


Join us to discuss the future of sports together with our panel of industry experts!


Thursday 17 February 2022
16:00 - 16:30 Registration & Walk-in
16:30 - 16:40 Words of Welcome
16:40 - 17:05 Presentation: “Globalized sports markets and the powerful East”
17:05 - 18:00 Panel Discussions & Q&A
18:00 - 19:00 Networking Cocktail


Olivier Ceccaldi

General Manager, Infront China

Romuald Nguyen

Managing Director, French Football Federation (FFF) in China

Kelvin Fang

Managing Director, FIBA China

Hélène Lemerle

Founder, Didou Consulting

Kenneth Li

President, Waitex Group


Tom Hoogendijk

Marketing Director, Infront China



Please scan the QR code or click the registration link( to register.


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