07.30| [Online Training] 政府事务培训：政府关系与危机管理 Government Affairs Training – Government Relations and Crisis Management

Course Introduction 课程简介

在不断发展变化的政府监管环境中，专业运作的政府关系和问题管理是企业稳健成长的关键助力之一。此次课程旨在从跨国企业工作风格的角度展开培训，帮助政府事务从业者更好地管理和维护与政府部门的关系，更系统地构建专业的工作体系，有效地建立与利益相关方的沟通机制，还将特别关注于如何在在掌握重点工作原则的基础上，系统应对与政府事务相关的危机事件和现场查访，并分享相关经验和案例，以期在双赢的解决方案基础上，建立长期合作。
 

In a constantly evolving government regulatory environment, professionally managed government relations and issue management are among the key drivers of steady corporate growth. Drawing on the working practices of multinational companies, this course helps government affairs practitioners manage and maintain relationships with government departments more effectively, build a more systematic professional framework, and establish sound communication mechanisms with stakeholders. It also focuses on how to address government-affairs-related crises and on-site inspections systematically, grounded in a firm grasp of core working principles, and shares relevant experience and case studies with a view to building long-term cooperation on the basis of win-win solutions.

Course Objective 课程目标

1. 关键部门管理能力：如何界定正确的关键政府部门并达成双赢解决方案。Key Stakeholder Management Capability: How to define the correct key government departments and achieve win-win solutions. 

2. 建立关系、解决问题：如何建立有效的政府关系，并推动企业发展诉求相关问题的解决。Establishing Relationships and Solving Problems: How to establish effective government relationships and promote the solving of issues related to business development demands. 

3. 沟通能力：如何解释相对复杂的企业事务以及相应需求，并有条理地将其表达清楚。Communication Skills: How to explain the relatively complex corporate affairs and corresponding demands, and express them clearly.

Course Outline 课程大纲

一、确定重要的政府部门利益相关方 I. Identify Key Government Stakeholders

• 中国政府在经济活动中的角色 

• 中国政府的构成 

• 制作利益相关方关系图 

• 政府机构间的关系 

二、制定沟通计划 II. Develop the Engagement Plan

• 级别对等的政府会见 

• 矩阵式的沟通渠道 

• 沟通计划框架 

• 沟通目标与战略 

三、会前、会中与会后 III. Before, During and After the Engagement

• 会前准备与沟通要点

• 政府沟通注意事项 

• 会见礼仪与流程 

• 会后工作沟通 

四、系统的危机管理 IV. Systematic Crisis Management

• 问题管理的基本原则与流程

• 处理现场查访

• 案例分享（生产运营、产品销售、政策建言等）

• 建立专业的危机管理机制

五、政府关系管理原则 V. Principles of Government Relations Management

• 建立双赢的合作机制

• 行业特点与能力要求

Instructor 讲师

袁元 — 远海鹰咨询合伙人、高级总监

Brent YUAN - Partner and Senior Director

Registration 培训报名

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