Key Account and Business Model Mapping

Member: RMB 3,650
Non-Member: RMB 4,650

Registration will open soon *please note that booking the event in your calendar does NOT mean that you are registered. You need to register first if you want to attend an event.


If you ever are involved in the more complex parts of key account management and selling, you might hear the following complaints from customers rather often:

  • You just don't understand our business
  • You don't substantiate what value we can get from this
  • You are just pushing your products and services, but what we need is something that works for us
  • You never give us innovative ways to solve our problems
  • and so forth.

With these concerns in mind, the "Key Account and Business Model Mapping" program was created as a result of 1-to-1 coaching with key accounts sales people from a variety of industries that involve complex key account situations across 13 cities in Asia.


This program has been tried, modified, and re-tested to make sure that sales people deliver sustainable business results for customers, especially in the Asian context.


After this training program, you shall be able to:


  1. Understand and anticipate key accounts' business needs so as to grow the account for the future
  2. Understand and build strong relationships with influential people of key accounts
  3. Allocate the right roles for each key account team member to service the key account as a team



  • 你并不了解我们的商务情况
  • 你不能保证我购买的产品的价值
  • 当我们只需要一个有效的方法的时候,你却只在推销你的产品和服务
  • 你从不给我们创新的方案来解决问题
  • 以及其他种种抱怨。






Training Outline

This Workshop consists of a lively series of short participative lectures conveyed using plain uncomplicated explanations. Learning will be facilitated through exercises and case studies. Ample seminar materials will be given to participants to serve as a constant source of reference to them. Ample time will be allotted for group discussion. 





8:45 Morning Session 1

10:15 Coffee Break

10:45 Morning Session 2

12:30 Lunch Break

13:30 Afternoon Session 1

15:00 Coffee Break

15:15 Afternoon Session 2

16:30 End of Training


Refreshements will be served during the coffee break for the attendees. Lunch at a nearby restaurant is also included with the ticket price.


Who Should Attend

This workshop is designed especially for Key Account Managers, Customer Service people and anyone who is responsible to grow more business from existing customers








Please contact sh-training(@) to complete your registration



Event Location

Share this page Share on FacebookShare on TwitterShare on Linkedin