E-Commerce: How to successfully sell online in China

CCI FRANCE CHINE Shanghai Office
2/F, Mayfair Tower, 83 Fu Min Road, Shanghai 200040, P.R.C.

Language: English

Members : 2 935 RMB*
Non Members: 3 522 RMB*
*All taxes included
Refreshments will be served during the coffee break for the attendees. Lunch at a nearby restaurant is also included with the ticket price.

*please note that booking the event in your calendar does NOT mean that you are registered. You need to register first if you want to attend an event.

With this training, participants will further their understanding of the largest eCommerce market in the world.




The Chinese eCommerce market is the largest eCommerce market in the world. This market has its own specificities: local players and local practices quite different from the western world.


Whether you are a brand or a merchant with an eCommerce project in China, this training will help you to understand the local eCommerce Chinese market, the best eCommerce practices in China and the Chinese digital ecosystem.


Through real life examples and study cases, this training will allow you to gather the necessary practical and market knowledge for your eCommerce success in China.



This training session targets any brands or merchants with an eCommerce or Digital project on the Chinese market. Entrepreneurs or ecommerce practitioners can join this course.




Market insights:

  • Who are the Chinese Internet users & online buyers ?
  • Market Size / Market Growth
  • Market Trends
  • Focus on the eCommerce market
  • Logistics needs


Deep dive into the largest eCommerce platforms : Taobao/Tmall – JD - PinDuoDuo

  • The major importance of e-Marketplaces in China’s eCommerce scene
  • Business models of the e-Marketplaces in China
  • Tmall & JD Focus
  • What is a TP and how to work with them ?
  • Costs and Team necessary to setup and run
  • Social Commerce : PinDuoDuo deep dive


Cross Border eCommerce

  • What & Why Chinese shoppers buy on Cross Border eCommerce ?
  • Why and How brands can leverage Cross Border eCommerce ?
  • Focus on the main players and market trends
  • Review of the different logistics options
  • Cross Border Tax – New Scheme and Positive List


Stand Alone eCommerce Website

  • The Localization of an eCommerce Website for China
  • Hosting a website in China


How to generate traffic and sales on Tmall & JD ?

  • Free traffic
  • Paid Traffic
  • Content marketing / Brand Hub
  • Tmall / JD IPs and Shopping festivals
  • Tmall Databank and JD 9Shi intropduction
  • Case studies & Best practices


Social & Content marketing for Social Commerce

  • Market insights
  • Positioning of Wechat / Weibo / LittleRedBook
  • Wechat Commerce & Advertising
  • Weibo Deep Dive
  • LittleRedBook Deep Dive
  • Case studies & Best practices



  • Livestreaming & eCommerce
  • Short Videos & eCommerce



  • Market Insights
  • How to select them ?
  • How to work with them ?
  • Data and ROI
  • Case studies & Best practices


Strategy & Budget

  • The MUST HAVE of an eCommerce Strategy
  • Planning a budget for your eCommerce



  1. Download the form, click here
  2. Send your registration form to Training Team : sh-training(@)ccifc.org 






Event Location

Share this page Share on FacebookShare on TwitterShare on Linkedin