DataViz - Data Storytelling

Members: RMB 2750 *
Non-Members: RMB 3300 *
* Price subject to 6,72% V. A. T. (the price is valuable for this 2019-2020’s session and includes: training fees, educational material, coffee breaks and lunches)

Registration will open soon *please note that booking the event in your calendar does NOT mean that you are registered. You need to register first if you want to attend an event.


Why attend this course

Data does not persuade on its own. It needs a storyteller. Finding and presenting insights, observations, and narratives from the data gives presentations life and makes for a compelling, convincing, and persuasive story. Data storytelling training teaches you to engage and influence your audience through powerful data-driven stories. How insights are communicated today could be the difference between approval, agreement, and buy in - or - rejection.


Every job involves at least some decision-making using data. Every organization needs people who can not only generate and collect data, but more importantly, convey it clearly, confidently, and convincingly.


In today’s data-driven environment, you need the ability to accurately interpret and showcase vast amounts of data to efficiently unearth key insights and inform decision-makers.


Who Should Attend

Business Professionals and executives that regularly have to use data and numbers to give progress reports, pitches, and numbers to motivate, convince, and persuade your audiences. Professionals that want to increase the effectiveness, efficiency, and persuasiveness of data communication.


What you will learn


Learn the art, science, theory, and practical techniques + skills necessary for creating compelling presentations based on experiments, research, and data.


You will practice converting abstract ideas and data into visuals, allowing you to create a compelling presentation that will inspire, impress, and convince.


We will practice combing through the data to unearth the narrative that will highlight the problems, solution, and opportunities.


  • The neuroscience and psychology behind how your audience will receive your data visuals
  • How to isolate, prioritize, and clarify data for different audiences 
  • Find the meaning, the purpose, and the story within the data
  • Learn word choice, sentence composition, techniques for organizing content and create narrative structures.
  • How to present your story visually by picking the right charts and graphs for your data


9:00 Introduction and icebreaker

Does data alone influence? Discussion

The role of data in decision making

The case for Data Storytelling

10:30 BREAK

Story structure + Elements

• The 3 part act

• The hero’s journey applied to data

12:00 LUNCH


Audience Analysis

In field or outfield

Horizontal or vertical

Data Visualization design principles

• Order

• Hierarchy

• Clarity

• Relationships

2:30 BREAK

Data Visualization; Charts + Graphs

• Lines, bars, pies, dots, and plots

Storytelling aspects

• Suspense. Surprises, and twists

Final Presentation by students and trainer


Workshop review and closing comments


Please send e-mail to

Event Location

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