Data Analysis and Presentation Communication Workshop | 用数据说话 - 数据分析与呈现沟通

Language: Chinese

Registration will open soon *please note that booking the event in your calendar does NOT mean that you are registered. You need to register first if you want to attend an event.

随着大数据时代的到来,越来越多的企业把数据放在了重要的位置上。遗憾的是,很多企业的数据分析还围绕着求和、平均数、完成率、KPI 等基础方式展开,一成不变的报表模板无法满足日新月异的业务发展需求,传统的柱图、饼图、折线图老三样也无法在沟通中有效呈现数据背后的问题。

我们将以培训工作坊的形式,从“内在数据逻辑——外在数据表达——视觉数据呈现”三个方面入手,提供深入分析数据的研讨案例、思考工具、分析方法,带给您结果导向的数据分析方法,切实有效的数据化沟通技巧。让数据真正在您的工作中发挥应用的价值,让您的业务从此真正用数据说话!

 

With the arrival of big data era, more and more enterprises put data in important places. Unfortunately, the data analysis of many enterprises still revolves around the basic methods of summation, average, completion rate, KPI and so on. The immutable report

template cannot meet the ever-changing business development needs. The traditional histogram, pie chart and broken line chart cannot effectively present the problems behind the data in the communication.

In the form of training workshop, we will provide discussion cases, thinking tools, analysis methods, result-oriented data analysis

methods and effective data communication skills from three aspects of "internal data logic-external data expression-visual data presentation". Let the data really play the value of the application in your work, so that your business can really decision based on data!

 

这门课是什么 | What is this course?

《用数据说话——数据分析与呈现沟通工作坊》是一门独家课程,它是一节学习数据化业务管理、数据分析思路、数据呈现沟通、数据汇报逻辑的培训式工作坊课程。

它是一门学习数据分析思维的课程,是一门增强数据分析逻辑能力的课程,是一门学习如何利用数据分析发现问题并提出解决方案的课程。

它是提升企业员工数据敏感度和分析逻辑力的课程,是连接业务需求团队和数据支持/分析团队的思维转换课程,是企业数据化转型进程中提升全员数据化思维能力的课程。

 

<Data Analysis and Presentation Communication Workshop>is an exclusive course,it's a training workshop course on data business management, data analysis ideas, data presentation and communication, and data reporting logic.

It is a course of data analysis thinking, a course to enhance the logical ability of data analysis, and a course to learn how to use data analysis to find problems and propose solutions.

It is also a course to enhance the data sensitivity and analytical logic of enterprise employees, a course to transform the thinking of connecting business demand teams and data support/analysis teams, and a course to enhance the data thinking ability of all employees in the process of enterprise data transformation.

这门课不是什么 | What is not included in this course?

它不是一节 Excel 应用技巧课程,不是需要编程基础的 R 语言或 Python 等大数据分析软件技术课程。

 Excel 课程,数据分析工具课程的区别:

  • 学习内容上

 

It is not an Excel application skills course, not a R language or Python data analysis software technology course that needs programming foundation.

The difference between Excel and Data Analysis Tools

  • Differences in learning content

 

 

本课程学习重点为 | The main points of this lesson are as follows:

  • 利用数据化方式进行业务/团队管理的理念和方法
  • 数据分析的思路和深入挖掘业务现象背后原因的方式方法
  • 利用数据分析进行有逻辑,有解决方案的提案或汇报技巧
  • 区别与传统的数据分析工具(Excel、Python、SPSS、SAS 等课程),本课程注重数据分析过程中的思路和方式,而非分析工具的使用方法和技巧。确保企业员工在进行业务数据分析的时候,可以有逻辑,目标导向的进行分析和汇报, 避免“数据堆砌式”和“浮于表面式”的数据分析和汇报。
  • Ideas and Methods of Business/Team Management with Data
  • Thoughts of Data Analysis and Ways and Means of Deeply Mining the Reasons Behind Business Phenomena
  • Logical, solution-oriented proposals or reporting techniques using data analysis
  • Different from the traditional data analysis tools (Excel,

Python, SPSS, SAS and other courses), this course focuses on the ideas and methods in the process of data analysis, rather than the use of analytical tools and techniques. Ensure that

employees can analyze and report business data logically and goal-oriented, and avoid "data stacking" and "surface" data analysis and reporting.

 

课程大纲 | Target Group

需要分析数据来制定决策的企业内的业务管理者、团队负责 人、数据分析部门员工;需要借助数据进行汇报和沟通的职场人士。

 

Business managers, team leaders, data analysis department employees who need to analyze data to make decisions;

professionals who need to report and communicate with data.

 

 

适合受众 | Course Objective

  • 在分析数据前进行有目的,有逻辑的规划和设计,目标导向的进行分析。
  • 深入进行数据分析和问题挖掘,用分析发现的而结果指导下一步工作。
  • 有逻辑,有重点的撰写分析报告并进行汇报呈现,有效借助数据进行会议和沟通。
  • Purposeful, logical planning and design, goal-oriented analysis before data analysis
  • In-depth data analysis and problem mining, using the results of analysis and discovery to guide the next work
  • Logical, focused analysis report writing and presentation, effective use of data for meetings and communication

 

课程大纲 | Course Outline

告别“数据堆砌”的工作

  • 拒绝做数据的“搬运工”
  • 数据汇报背后的逻辑和价值

让你的数据分析更具目标导向

  • 规划分析目标的工具和技巧
  • 从业务角度推动数据分析
  • 确保分析逻辑的三大步骤
  • 关注业务过程而非数字结果
  • 实战练习:设计清晰严谨的分析线路

让你的数据分析更有贴合业务需要

  • 聚焦数据问题的 4 大对标手法
  • 基于业务进行分析假设和验证
  • 跟进分析的解决方案
  • 实战练习:找出数据背后的真相

让你的数据汇报打动观众

  • 像咨询公司一样呈现分析结果
  • 数据分析也要“故事线“
  • 让你的报告禁得起询问
  • 实战练习:打造有说服力的分析报告

让你的数据呈现在在报告中出彩

  • 对的逻辑等于成功的一半
  • 让数据信息更聚焦
  • 提升数据呈现力的表现手法
  • 实战练习:设计优秀的报表呈现效果

 

Farewell to the work of "data stacking"

  • Refusal to be a "porter" of data
  • Logic and Value behind Data Reporting

Make your data analysis more goal-oriented

  • Tools and Skills for Planning and Analyzing Objectives
  • Promoting Data Analysis from a Business Perspective
  • Three Steps to Ensure Analytical Logic
  • Focus on business processes rather than digital results
  • Practical Practice: Design Clear and Rigorous Analysis Circuit

Make your data analysis more business-friendly

  • Four Targeting Techniques for Focusing Data Problems
  • Business-based analysis hypothesis and verification
  • Solutions for Follow-up Analysis
  • Practice: Find out the truth behind the data

Let your data report impress the audience

  • Presents the analysis results like a consulting firm
  • Data analysis also needs "storyline"
  • Make your report affordable for questioning
  • Practical Practice: Creating convincing analytical reports

Let your data shine in the report

  • Right logic equals half success.
  • Make Data Information More Focused
  • Ways to Improve Data Presentation
  • Practical Practice: Design Excellent Report Presentation Effect

 

Speaker

薛峥

 

清华大学MBA课程外聘讲师,为清华MBA学生主讲职业素养系列课程

连续6届微软最有价值专家(Microsoft Most Valuable Professional), 致力于企业办公效率与办公技能提升的培训与知识分享

微软认证技术专家,通过微软全球技术测试获得微软技术认证,成为微软认证技术专家(MCITP)

金山 WPS 认证讲师,参与金山 WPS 企业培训师计划,获得金山公司办公软件认证培训师称号

 

Tsinghua University special trainer for MBA in the series courses of professional quality

Microsoft Most Valuable Professional (MVP) for 6 consecutive years, contributed to enhance office efficiency and skills sharing

Microsoft Certified Professional (MCP) since 2009, Microsoft Certi- fied for IT Professional (MCITP)

KingSoft WPS certified Trainer, once participated in KingSoft’s WPS Enterprise training specialist program

 

Registration

Please contact sh-training(@)ccifc.org to complete your registration

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