Brand Yourself

Price:
Members : 2 935 RMB*
Non Members: 3 522 RMB*
*All taxes included
Refreshments will be served during the coffee break for the attendees. Lunch at a nearby restaurant is also included with the ticket price.

*please note that booking the event in your calendar does NOT mean that you are registered. You need to register first if you want to attend an event.

“Be yourself, everyone else is taken”

 

INTRODUCTION

“We are living in a surplus society who has a surplus of similar companies, employing similar people, with similar educational background, working in similar jobs, coming up with similar ideas, producing similar things, with similar prices and similar quality“
Having said that, we all know people who just stand out and what makes them stand out is neither their educational background nor their years of experience, but it is something more innate, something that is core to who they really are and what they believe.
Their unique significance and life purpose makes them successful and stand out from the crowd.
The path to differentiation stems from being yourself. Yet finding oneself can be a laborious process; Knowing you, creating, communicating and pitching your own value under the logo that is your name and later on defining your own genre of leadership will close the circuit.
View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping it.
This workshop will act as a sound GPS to cruise you through the short cuts to find out what makes you, YOU.

 

COURSE OBJECTIVES

How to view yourself as a brand and outlining your added value in relation to your personal and professional life. A journey to professional self-discovery.

Throughout reflection and tools , the workshop helps you to discover your strengths and build on them for best outcomes. Create awareness about YOU!

 

AGENDA

Morning

  • INTRODUCTIONS -MOVIE – EXPAND YOUR PERSPECTIVES
  • TREE ANALYSIS
  • MOVIE - BRANDING INTERVIEWS
  • 7 COLOURS OF THE RAINBOW
  • KNOW U
  • EXERCISE

After-noon

  • STEPS TO YOUR BOX AND RIBBON
  • POSITIONING TRIANGULATION MODEL
  • POSITIONING STATEMENT EXERCISE
  • SHARP PITCH
  • EXERCISE
  • ANALYZE THE AUDIENCE
  • BRAND STRATEGY PLATFORM
  • EXERCISE
  • ECO SYSTEM
  • REVERSED PYRAMID
  • EXERCISE
  • ACTION PLAN
  • EXERCISE
  • THIS IS TOMORROW
  • WRAP UP
     

REGISTRATION

  1. Download the form, click here
  2. Send your registration form to Training Team : sh-training(@)ccifc.org

 

 

Event Location

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