Connexions magazine |
Connexions NO.77 :
Sports and Leisure, the Chinese Eldorado.
Thanks to its economic opening policy and the rise of its middle class, China has imposed itself as a major player in the sport & leisure industry. In a few years, hundreds of millions of Chinese consumers have developed a real interest for sports and leisure activities.
The practice of basketball, football, bicycle, skiing, but also fitness and wellness holidays is booming. Furthermore, the Council of State Affairs estimates that the value of Chinese National Sports Industry could reach RMB 5000 billion by 2025. So, before the European football championship in France this summer and the Winter Olympics games in Beijing in 2022, how the main actors of the sector, especially the French business, should take advantage of this opportunity?
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