Connexions 75: Consumption, the rise of the Chinese middle class

Connexions magazine  | 

Connexions No. 75:

Consumption, the rise of the Chinese middle class.

与西方社会经济发展速度放缓,导致中产阶级数量急剧压缩的状态不同,中国的中产阶级正在高速扩大,到2020年,其人数将超过5000万。根据中国福布斯显示,中产阶级的金融资产总额达人均130万元。中产阶级的崛起给中国的经济发展注入一股新的力量,同时随之而来的则是,持续增长的购买力和不断攀升的国内消费水平。中国消费者除了在基本需求以外,已经渐渐形成品牌意识。企业如今需要解决一系列的命题:如何定义中国的中产阶级,如何吸引这一庞大且强力的消费群体同时又避免其所带来的困难与陷阱? 

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Contacts :

Morgan LEFEVRE
Communication Director
lefevre.morgan@ccifc.org

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