Strategic Management Training, Dec 17-18, 2009

The ability to design and implement a competitive strategy is a key part of the managerial toolkit. A deep understanding of strategic concepts and the true ability to master strategic tools are a prerequisite for top executive positions. Exploring new perspectives on strategic management is a pathway to any corporate success. The Paris Chamber of Commerce and Industry offers you to improve your strategic management skills with an expert from ESCP Europe, one of the most renowned European Business Schools.

Objectives:
The aim of this session is to prepare experts and managers to gain strategic competencies by going back to foundation of strategic management.
As a result of this session, participants will have acquired:
1. Practical approaches and tools to help them analyze and design a comprehensive strategy for their organization
2. A global understanding of the scope of activities related strategy
3. Models and frameworks for questioning strategic choices and objectives
4. The ability to conduct a strategic diagnosis of their organization

Participants:
This seminar is specifically designed for project managers, product managers, engineers or specialists (sales, technical, manufacturing) whose next career step implies a role in the implementation of strategic choices.

Content:

DAY 1: An introduction to strategy
1. What is strategy?
2. The fundamental dimensions of strategy
3. The strategy mix
4. Strategic segmentation (strategic business units)
5. The SWOT model

DAY 2: The strategic position and strategic choices
1. Analyzing the competitive environment
2. Identification of the strategic capabilities
3. Generic strategies
4. Portfolio management
5. Development directions and methods
6. The three limits of strategy

Teaching approach:
* Lectures based on academic and professional approach & debates
* Cases studies
* Real-life illustrations

CLICK HERE TO DOWNLOAD REGISTRATION FORM

Information and registration :

Ms Hualing GUAN, the CCIP
Tel: (021) 6132 7181
Fax: (021) 61 32 7167
Email: hlguan@ccipcn.org

Registration deadline: November 13th, 2009

------------------------------------------------------------------------------------------------------

New Managers Program Class 2009-2010 Brochure

What means being a manager in today’s global environment?
Managing is henceforth switching from a formal supervision role to a more decisive role of a business partner. This means being a pro-active manager whose function is also to identify firm’s issues and implement levers of action in order to increase firm performance and wealth. This implies acquiring cross-functional competencies.

How to face this challenging shift?
The New Managers Program will provide participants with a solid and sound knowledge of the foundations of general management skills and business practices while preparing them to deal with the complexity of the current global environment. The Paris Chamber of Commerce and Industry offers you to attend 10 two-days modules program to gain the best preparation with the best experts, from world class top-ranked Business Schools in Europe such as HEC Paris, ESCP Europe and Advancia – Negocia.

New Managers Program Certificate
Participants who complete 7 modules (out of 10) and write a managerial essay will be awarded the official New Managers Program Certificate co-signed by the Paris Chamber of Commerce and Industry and the European business schools.