The French Chamber of Commerce is delighted to invite you to a conference on the topic:

Social media: new communication and HR tools for companies

Discussion with Dan Serfaty, co-founder and CEO of Viadeo, Xujingyang, Deputy GM of Weibo Business Products and Yuan Zou, Managing Director of Digital Jungle

Social media have now become an essential part of companies’ communication. Whether it is for engaging in brand awareness, hiring new managers or getting feedback from customers, companies have integrated the social networks within their communication and HR strategies. What are the specificities and implications of Chinese social networks? How should companies adapt to them? Who are the users of Chinese social networks and potential audience for companies? During the discussion, our experts will analyze the effects of social networks on companies’ strategies.

Speakers:
• Dan Serfaty, co-founder and CEO of Viadeo, the number one social networking platform for professionals in Europe, China and South America with more than 40 million members worldwide on its Viadeo, Tianji, and ApnaCircle networks. Viadeo in the first professional network in China, operating under the name of Tianji. Tianji now has 9 million registered members and has an exponential growth with 500,000 new members every month.
• Xujingyang, Deputy GM of Weibo Business Products. The mission of Weibo Business Products Division is to help enterprises discover and create unique business value in the Weibo social business ecosystem, including marketing, promotion, and the establishment of branding and building customer loyalty.
• Yuan Zou, Managing Director of Digital Jungle. Digital Jungle is the leading Chinese social Influence marketing Agency. Digital Jungle specializes in cross boarder, multi-language online marketing, helping clients establish and execute digital marketing strategies from countries around the world. Digital Jungle leverages expertise in social media marketing and combines this medium with additional online channels.

Moderator:
Renaud de Spens, sinologist, journalist and former press officer at the French Embassy in Beijing, is specialized in Chinese public opinion, internet and social networks in China.

Date: Thursday, February 16th 2012

Time: 08:30-10:30am

Venue:

Westin Beijing Chaoyang Hotel
7 North Dongsanhuan Road, Chaoyang District, Beijing

Price:

300 RMB/Member
450 RMB/Non Member

Language: English

In order to participate in this seminar, please register before February 15 at 17:00. To registrate, fill in the form on the left-hand side (Nom=Family name; Prénom=Surname; Société=Company).

If you have any question, please feel free to contact Sophie LAVANDIER at lavandier.sophie@ccifc.org or +86 (010) 6461 0260 Ext. 15.