The China IPR SME Helpdesk, the Benelux Chamber of Commerce in China and the French Chamber of Commerce and Industry in China are pleased to invite you to the seminar on the topic:

“European SMEs in the Creative Industries: How to Protect Your Creative Work in China”

on Friday, 17 September in the Kempinski Hotel Beijing.

Many companies in creative industries face great challenges protecting their intellectual property in China and may even feel that falling victim to copycats is simply a ‘way of life’ in the Chinese market. There are, however, strategies you can undertake to protect your intellectual property.

The seminar will provide you with practical advice from experts on protecting your creative works. The event has been tailored to those in the creative industry sector, such as architects, advertisers, designers, construction firms and engineers, and will take a broad look at strategies any company can implement to protect their work. Topics covered will include advice on effectively using copyright, non-disclosure agreements and protecting trade secrets. The seminar will provide a checklist of items you need to consider to protect your intellectual property. You will have the opportunity to raise questions during the Q&A as well as during individual IPR Clinic sessions.

Event details

Date: Friday, 17 September 2010, 15:00-19:00
Venue: Kempinski Hotel Beijing, 50 Liangmaqiao Lu, Chaoyang District凯宾斯基饭店亮马桥路50号
Admission: No charge
Registration: Please E-mail events-registration@china-iprhelpdesk.eu before Wednesday, 15 September 2010 and mention ‘How to Protect Your Creative Work in China’, your name, company name and position.

Draft agenda
15:00 – 15:30 Registration
15:30 – 15:35 Welcome and opening remarks from moderator
15:35 – 15:45 Practical Services of the China IPR SME Helpdesk - Jaspal Channa, senior project manager, China IPR SME Helpdesk, Beijing
15:45 – 16:45 How to Protect Your Creative Work in China - Horace Lam, partner, Hogan Lovells LLP, Beijing
16:45 – 17:10 Real life case study from Aim Architecture, Shanghai
17:10 – 17:30 Q & A
17:30 – 19:00 Reception with complimentary drinks and snacks
18:00 – 19:00 IPR Clinic sessions

IPR Clinic: Receive one-on-one expert advice
If you would like to receive confidential one-on-one advice about protecting your intellectual property in China, sign up for a free, 20-minute session with our qualified IP lawyers. To ensure you have a chance to meet with the expert, please book your session in advance by simply indicating your interest when you register. The IPR Clinic is open to European SMEs on a first-come, first-served basis. Any information you provide to the China IPR SME Helpdesk will be treated as confidential.

The China IPR SME Helpdesk provides free information, first-line advice and training seminar to European SMEs to protect and enforce their IPR in China. The Helpdesk´s services are free to European SMEs and SME intermediaries (including embassies of the EU) and include training events in China and Europe; online tools and material at www.china-iprhelpdesk.eu and tailored advice from our expert by phone, E-mail or through the online portal.