Training - Effective selling skills

August 24, 2017


Course objectives:

Self-confidence and positive attitude are the keys to high effective selling skills. Other than introducing the selling process, this training programme is to increase participants‘ self-confidence by enhancing their communication and interpersonal skills, understanding how to convert objections to business opportunities and achieving win-win situation, in order to improve company image and market share. The trainer will lead participants to acquaint the latest selling skills and theories by practical cases sharing, role play and group discussion.

Who should attend?

Suitable for all level sales function or sales related personnel

Course outline:

- Customer-satisfaction selling and value-added selling
- Improving customer relationships and sales interaction skills
- Probing and confirming customers' needs and decision criteria
- Overcoming objections and buying resistance
- The sales negotiation climate, strategies and tactics
- Resolving customer problems



Bee Lam

Bee earned his selling experience when he joined A.I.A. as life insurance counselor in 1983. He was appointed Branch Manager of National Mutual in 1988 where he started the role for sales management and training. From 1993, Bee was posted as Director of Sales of Beijing Wei Ying Investment Co., Ltd and was responsible for the sales achievement of the company in the geographical area of northern Mainland China. Bee started rendering high quality training programs to a large spectrum of multi-national organizations since 1998. He now is a certified facilitator for Huthwaite SPIN and Wilson Learning, NLP Certified Practitioner, and also contracted trainer for many consulting firm in China.


August 24-25




German Chamber - Landmark Tower II Unit 0830 8, North Dongsanhuan Road Chaoyang District, Beijing


4400 RMB / Members
4800 RMB / Non members

* Price including 6.72 % VAT, includes course materials.

Minimum number of attendees:



Certificate of Completion is provided.





You need more information about our trainings in Beijing? Please contact us:



Tel: +86 (10) 6461 0260 ext 131

In order to participate in this training, please register before September 19 at 15:00. To register, fill in the form below:

Registration form

La date limite de l'événement est passée

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