Training - E-Commerce - How To Successfully Sell Your Products Online

May 17, 2018


This training is coorperate with the European Union Chamber of Commerce in China 




The Chinese eCommerce market is the largest eCommerce market in the world. This market has its own specificities: local players and local practices quite different from the western world.

Whether you are a brand or a merchant with a eCommerce project in China, this training will help you to understand the local eCommerce Chinese market, the best eCommerce practices in China and the Chinese digital ecosystem.

Through real life examples and study cases, this training will allow you to gather the necessary practical and market knowledge for your eCommerce success in China.



Market Insight

  • Who are the Chinese Internet users & online buyers? 
  • Focus on the mobile market in China 
  • Market Size / Market Growth 
  • Why does the Chinese consumer buy online?

Marketplaces & eTailers

  • The major importance of e-Marketplaces in China's eCommerce scene
  • Business models of the e-Marketplaces in China 
  • Tmall & JD Focus 
  • Merchandising & Advertising on e-Marketplaces
  • Jing Dong (JD) the second largest player
  • Cross Border eCommerce
  • Do you need an eCommerce website in China ?

Digital Marketing for eCommercein China

  • Baidu & Baidu Marketing
  • SEO & Content Marketing for eCommercein China
  • SEM & Online Advertising for eCommercein China

Online2Offline & Omnichannel

  • What is O2O &Omnichannel ?
  • How Online2Offline can bring value to eCommerce in China ?

Social Marketing in China

  • Why social marketing is a Must for eCommerce in China?
  • Weibo focus
  • WeChatfocus : How to use WeChat for eCommerce ?

eCommerce Strategy & Case Studies

  • Successful Case Studies


  • Budget planning
  • A typical business plan for eCommerce 


This training session targets any brands or merchants with an eCommerce or Digital project on the Chinese market. Entrepreneurs or ecommerce practitioners can join this course.


Mr Cyril Drouin
Chief eCommerce Officer
Greater China Publicis Communications 

Cyril Drouin is the Chief eCommerce Officer for Greater China at Publicis Communications. He is based in the Shanghai office, but he travels extensively for business, lectures, and trainings. Cyril runs the Publicis Commerce practice in China.

Cyril has lived in China since 1998 and in 2003 founded an eCommerce and digital agency focusing on the Chinese market. As its CEO and Senior eCommerce Consultant, Cyril, over the more than 10 years since its inception, helped his agency to grow into a leader, with clients extending from SMEs to multinationals. Local and international companies came to rely on the eCommerce and digital marketing expertise Cyril used to create their successes in either optimizing or creating their digital & eCommerce presence in China.

So far, over 100 retailers, brands, manufacturers, and small business have benefited from his expertise on the entire lifecycle of an eCommerce project. From its consulting and strategic phases to implementation and monitoring performance.

Cyril is a regular well-respected speaker and trainer at various digital and eCommerce conferences. He hosts high-level training sessions about the Chinese eCommerce ecosystem in China and around the world. Cyril is teaching eCommerce and Digital Marketing to MBA students as well.

Cyril holds a Master degree in IT & Mathematics. He is native in French and fluent in English, also has a good command of Chinese, so his trainings are attended by trainees from all walks of life in Chinese business.



Date : Thursday, 17th of May 2018
Time : 9:00 am to 5:00 pm
Participants : 6 to 12
Language : English
Venue : The European Chamber, Unit 2204, Shui On Plaza, 333 Huai Hai Zhong Road, Shanghai
地点: 上海市淮海中路333号,瑞安广场2204室



CCI France Chine Member : RMB 2 935* (*All tax included)
Non-Member : RMB 3 522* (*All tax included)
*The price includes: training fees, educational material, coffee breaks and lunches
*subject to 6.72% V.A.T.


Scan or hold on the QR Code to register:


If you want to register to this training, please fill up the following registration form. You will receive a confirmation mail in the upcoming days.


Registration form

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