Trademarks in China in 2017: Issues, Challenges and Opportunities

September 19, 2017


Presented by

Emily Cheung
Cofounder & Managing Director

Operating in China in 2017 is very different from what it used to be when the country opened to foreign investment in the 1980’s, due to successive reforms and also due to the current number of market players. The market in 2017 is way more regulated and competitive as well.

What is the up-to-date legal procedure to obtain trademark rights in China? Any tips to overcome obstacles along the way? How to gain a foothold in such a competitive market? How to take advantage of the local backdrop?

Severin Meles, coordinator of the IP Working Group, will delve into legal aspects, addressing FAQs based on work experience.

Emily Cheung, an entrepreneur running a digital marketing agency she created (Createc), has sketched out disruptive and much ballyhooed advertising campaigns that she will let the audience grab hold of.



Emily Cheung
Managing Director

Born in Hong Kong, Emily has been working in Shanghai for over 10 years within the digital communication realm. She has solid experience in both Hong Kong and China concerning e-Communication, eCRM and eDatabase marketing projects. Her clients have included a multitude of different international brands including Forevermark, GEOX, Starbucks, K11, JM Weston, Bonpoint, Zegna, and Omega. Emily’s role as Managing Director involves driving the growth of CREATEC digital.


Séverin Mélès
Managing Director
Vidon (Shanghai) IP Law Group

Severin Meles is an IP counsel at Vidon IP Law Group, a French-headquartered IP firm with several boutiques in Europe and Asia. Severin is involved with all kinds of IP-related cases (patents, designs, trademarks, copyright, etc).


Date: Tuesday 19th of September 2017

Time: From 6:30 pm to 8:30 pm

Venue: CCI France Chine Shanghai

Language: English


Reserved to CCI France Chine's Members: Free

To attend this event, please complete the following registration form. A confirmation email will be sent to you in the upcoming days.

Registration form

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