Marketing Working Group - Web data visualisation: how can it help you to better drive your digital performance?

June 20, 2017

Shanghai

From 6:30 pm to 8:30 pm

Presented by

 

Mr. Victor Ariza
Senior Digital analytics Consultant
altima° Asia

 

Organisations are under increasing pressure to leverage data more effectively when it comes to marketing decision-making. Because let’s be blunt: statistics can be boring, confusing and frustrating. 

Come to this event to learn more about the challenges that marketers face in China when visualising data. By attending this event, you'll learn how to leverage data, statistical information and how you as marketers will be able to visualise data. 

 

SPEAKER

 

Mr. Victor Ariza
Senior Digital analytics Consultant
altima° Asia

 

Graduated from a Master degree in Direct Marketing and e-Commerce of the IAE of Lille, Victor is today a Senior Digital Analytics Consultant at altima° and based in Shanghai. He started as Web Analytics Consultant in 2012 in Madrid (Spain) in a French Web Analytics software provider (AT Internet) before joining altima° in France in 2013, and then altima° in China since 2015. Over the past 5 years, he has been helping many brands from different verticals (e-commerce, credit services, insurances, BtoB) in their digital performance strategy, from the measurement to the optimization recommendations. His recent clients include references such as Clarins, Shiseido, Cartier, Acuvue and Decathlon.

 

 

COORDINATORS

 

Mr. Patrice Nordey
CEO
VELVET and FABERNOVEL Asia


Patrice Nordey is a digital veteran with over 15 years of e-Business experience across Europe and Asia Pacific.

As founder and CEO of Shanghai-based VELVET Group (www.velvetgroup.com), he supports international groups to deploy Digital Marketing & Communication, Social Media and e-Commerce activities in China. With VELVET, he created the concept of a “digital inception agency” for luxury, beauty and fashion brands.

Patrice started his career in 1998 with the creation of Neteconomie.fr, a web magazine acquired by leading French TV company M6 Group in 2008. He then joined BNP Paribas where, during 11 years, he worked for the Executive Committee to coordinate the digital strategy of the group and on the business development of L’Atelier (BNP Paribas’ digital innovation agency), first in Paris and then during five years in China with the creation of the APAC subsidiary.

During his recent years in Asia, Patrice has been involved in numerous projects with L’Oréal, Lagardère, Total, Converse, Christian Louboutin, Hermès, Richemont, Yves Saint Laurent, Dior, BNP Paribas, Kering, Puma, Leroy Merlin, Ventech and more.

 

Alexandra Bru

Business Development Senior Manager 

PwC Shanghai

 

Alexandra is an experienced Senior Manager in Business Development/Markets in Tax focusing on markets strategy for Chinese outbound investment and women initiative. 

 

She has more than 10 years of experience in building up markets strategy; go to market initiative; organization of conferences, writing of brochures…


AGENDA

Date: Tuesday 20th of June 2017
Time: from 6:30 pm to 9:00 pm
Place: CCI France Chine Shanghai

 

FEES

CCI France Chine's Members: free of charges

Reserved to CCI France Chine Members

To attend this Working Group, please complete the following registration form. A confirmation email will be sent to you in the upcoming days.

Registration form

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