IP Working Group: How to manage brands, designs and packagings protection?

December 07, 2017


The French Chamber is delighted to invite you to the next Working Group on Intellectual Property, The session will focus on the management of the brands, design and packaging protection based on the experience of COFCO ( China National Cereals, Oil and Foodstuffs corporation ).

Food and beverage companies provide products to the general public. Besides the efforts on the improvement and guaranty of product quality, they make important investment to promote their brand and to create attractive packaging or decorations of their products. The goodwill and the creations are important assets in the market competition. At the same time, the task of brand protection is heavy as it is easy to counterfeit food and beverage products or to imitate their decoration or packaging. Our speakers will share experience about intellectual property protection on the basis of COFCO practice.


About the Speaker:

Zhiyun BAI

Senior IP manager of COFCO

Mr. BAI Zhiyun is senior IP manager of COFCO Group. He has participated in the definition of IP strategy and the establishment of IP management system of COFCO. He is also in charge of the electronic management system of IP. He was rewarded Excellent IP Manger in 2016 and 2017.


Partner Lawyer of Global Law Office

Mr. QIAO Ping, is partner of Beijing Global Law Office specialized in IP management, IP infringement risk control, IP litigation and arbitration. Before joining Global Law Office, he served as judge in IP Chamber of Beijing No.1 Intermediate Court for 5 years and also as IP manager of a food company in charge of litigation for 6 years.

Gunther Marten

Minister Counsellor IP Attache at EU Delegation to China

Günther Marten, Minister-Counsellor at the EU embassy in Beijing since Oct. 2016, is in charge developing institutional IP co-operation between EU and China and supporting European businesses. He joined EUIPO, Alicante/Spain, the managing agency for the EU trade mark and design system, in 1995 and held various significant positions. Previously he worked at the Commission in Brussels as legal advisor.

Andrea Caballe, 

project manager from IPR SME Helpdesk

About the coordinateur: 

Shujie FENG

Senior IP counsellor of LLR - HD Firm

Associate professor at Tsinghua University, 

Intellectual property law expert, Ph.D in University Paris Panthéon Sorbonne, 

LLM in Renmin University of China 

Senior consultant in international intellectual property management, contract and litigaton.



Language: English

Time: 6:30pm - 8:00pm

Date: Thursday, December 7th , 2017

Fee: Free for CCI France Chine Members,  150 RMB for Non-Members

Venue: CCI France Chine Beijing Office

A selection of French Canapes and soft drinks will be provided after the conference.

This event is organized in cooperation with:


In order to participate in this Club, please register before December 6th at 17:00 by filling in the form below: 

Registration form

La date limite de l'événement est passée

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