Innovation: Misconceptions, Trends and Directions

April 19, 2017


From 6:30 pm to 8:30 am


Presented by

Pr. Roland Bel,
Associate Professor of Strategy and Innovation
KEDGE Business School


Innovation is a ‘buzz’ word that carries a lot of misunderstandings and fallacies. Observing effective innovative companies, we identify realities about innovation, witness the emergence of significant trends, and propose some directions for executives who want to improve the effectiveness and efficiency of their innovation efforts. Far from the image of creativity and serendipity, innovation is a complex process that requires discipline and methodology.





Pr. Roland Bel,
Associate Professor of Strategy and Innovation
KEDGE Business School Associate

Professor of Strategy and Innovation at KEDGE Business School Ph.D. in Economics from the University of Sydney MBA from the Graduate School of Business, University of Chicago Engineer in Computer Science from ENSIIE Paris Graduate from ESSEC business school Paris Before joining the academic world, he worked in companies such as ESSO, Hewlett-Packard, Schneider Electric and MGE UPS Systems. He occupied management positions mostly in Marketing and Strategy, development of new products and services, implementation of innovation processes and organizations, and elaboration of innovation strategies. Most of his professional experience was acquired in the information technology and electronics/electrical equipment sectors.



Date: Wednesday 19th of April 2017
Time: from 6:30 pm to 8:30 pm
Place: CCI France Chine Shanghai



CCI France Chine's Members: free of charges

CCI France Chine's non-Members: RMB 250

To attend this event, please complete the following registration form. A confirmation email will be sent to you in the upcoming days.


Registration form

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