E-Commerce in China: What you need to know to successfully sell online in the world’s largest market!

September 19, 2017



The Chinese eCommerce market is the largest eCommerce market in the world. This market has its own specificities: local players and local practices quite different from the western world.
Whether you are a brand or a merchant with a eCommerce project in China, this training will help you to understand the local eCommerce Chinese market, the best eCommerce practices in China and the Chinese digital ecosystem.
Through real life examples and study cases, this training will allow you to gather the necessary practical and market knowledge for your eCommerce success in China.



  • Market Insight

    - Who are the Chinese Internet users & online buyers ?
    - Focus on the mobile market in China
    - Market Size / Market Growth
    - Why does the Chinese consumer buy online?

  • Marketplaces & eTailers

    - The major importance of e-Marketplaces in China's eCommerce scene 
    - Business models of the e-Marketplaces in China
    - Tmall & JD Focus
    - Shoppers acquisition on e-Marketplaces
    - Case Studies
    - Costs and Team necessary to setup and run

  • Cross Border eCommerce

    - What & Why Chinese shoppers buy on Cross Border eCommerce ? 
    - Why and How brands can leverage Cross Border eCommerce ?
    - Focus on the main players
    - Review of the different logistics options
    - Cross Border Tax – New Scheme and Positive List

  • Stand Alone eCommerce Website
    - The Localization of an eCommerce Website for China
    - Hosting a website in China 

  • Digital Landscape & Baidu & Video

    - Social Marketing insights
    - Baidu & Baidu Marketing 
    - Basics of Baidu SEO
    - Video platforms landscape and advertising costs

  • Social Marketing & Social eCommerce

    - Successful Case Studies
    - Why social marketing is a Must for eCommerce in China ?
    - Weibo is not dead ! How a brand can use Weibo ?
    - WeChat : The Super App
    - WeChat Features / Accounts / ecosystem
    - How to acquire WeChat followers ?
    - How to run eCommerce with WeChat ?
    - Advertising with WeChat
    - Case studies & Campaigns

  • Trends

    - Current eCommerce and Digital Trends

  • Strategy & Budget

    - The MUST HAVE of an eCommerce Strategy
    - Planning a budget for your eCommerce 


This training session targets any brands or merchants with an eCommerce or Digital project on the Chinese market. Entrepreneurs or ecommerce practitioners can join this course.



Mr Cyril Drouin
Chief eCommerce Officer
Greater China Publicis Communications

Cyril Drouin is the Chief eCommerce Officer for Greater China at Publicis Communications. He is based in the Shanghai office, but he travels extensively for business, lectures, and trainings. Cyril runs the Publicis Commerce practice in China.

Cyril has lived in China since 1998 and in 2003 founded an eCommerce and digital agency focusing on the Chinese market. As its CEO and Senior eCommerce Consultant, Cyril, over the more than 10 years since its inception, helped his agency to grow into a leader, with clients extending from SMEs to multinationals. Local and international companies came to rely on the eCommerce and digital marketing expertise Cyril used to create their successes in either optimizing or creating their digital & eCommerce presence in China.

So far, over 100 retailers, brands, manufacturers, and small business have benefited from his expertise on the entire lifecycle of an eCommerce project. From its consulting and strategic phases to implementation and monitoring performance.

Cyril is a regular well-respected speaker and trainer at various digital and eCommerce conferences. He hosts high-level training sessions about the Chinese eCommerce ecosystem in China and around the world. Cyril is teaching eCommerce and Digital Marketing to MBA students as well.

Cyril holds a Master degree in IT & Mathematics. He is native in French and fluent in English, also has a good command of Chinese, so his trainings are attended by trainees from all walks of life in Chinese business.



Date: Tuesday 19th of September 2017

Time: From 9:00 am to 5:00 pm

Venue: CCI France Chine Shanghai

Language: English


Members: RMB 2 935* (all taxes included)

Non-Members: RMB 3 522* (all taxes included)

 *including lectures, courses materials, coffee breaks, breakfasts & lunches

To attend this Training, please complete the following registration form. A confirmation email will be sent to you in the upcoming days. 

Registration form

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